Solution Dynamics CEO Nelson Siva takes a look at the European Union’s new General Data Protection Regulation and what it could mean for marketers.
Marketing, advertising & media intelligence
A battle is raging between online advertisers and those who don’t want to be followed on the Web, and New Zealand news websites are harbouring a surprising amount of trackers. Journalists and privacy experts have recently been pointing the finger at news websites as some of the worst offenders when it comes to collecting people’s data without any formal disclosure. Much of this is happening through online ‘trackers’, hidden pieces of code in websites that track how a user clicks, or even hovers, on a site.
There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. So if Mark Zuckerberg, one of the pioneers of the share everything world we live in, is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying.
This week in eBuzz from the Media Counsel: The Barbra Streisand effect, the lawless Internet and the death of privacy. What does it all mean for marketers?