Browsing: print

News
Spot the difference
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Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.

News
We’ve done it before and we can do it again, says Steinlager
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Steinlager’s campaign to support the All Blacks during their attempted retention of the Rugby World Cup focused on the similarities between this quest and the 1905 Originals Tour, where the first team to be known as the All Blacks travelled six weeks by boat and won 34 out of 35 games. And ahead of the final on Sunday morning, DDB New Zealand has released some new print ads focusing on three remarkable stories from that journey.

News
Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers
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Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn’t have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic.

News
The 15 biggest drops and lifts in the latest magazine readership and circ results
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Nielsen and the ABC have recently released their respective breakdown of the readership and circulation figures. As has come to be expected, the downward decline has continued for the weekly publications, with each of the publications surveyed in this category suffering year-on-year dips in readership. However, there was also good news for some of the publications included within the survey.

News
Pedigree kicks off global campaign platform conceptualised by Colenso BBDO and BBDO New York
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Several weeks ago, Colenso BBDO launched Pedigree’s Found app, an innovative tool developed in conjunction with Google with the aim of giving dog owners a digital tool to find their lost pets. At the time of the app’s launch, the team at Colenso mentioned that the new tech trinket would serve as precursor to the launch of Pedigree’s new global platform. And overnight (in New Zealand) this new platform came to fruition via a pair of TVCs bearing the slogan that launched in Australia and Brazil.

News
Brands continue backing the Black Caps in print
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Although Brendon McCullum and his squad will return to New Zealand without the coveted Cricket World Cup trophy tow, the team has certainly won the hearts of the nation and, as a corollary, the continued support of the companies that sponsored the team as the action unfolded over the last few weeks. And this has seen several brands take out print ads dedicated to the efforts of the Black Caps in the Herald.

News
A message from ‘Sally Midoff’
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After the Blackcaps play in the Cricket World Cup final on Sunday, you can be sure there will be a host of print ads congratulating or commiserating the team the following day, as there was when the All Blacks won the Rugby World Cup in 2011. But Ford has got in early with a full-page ad featuring in today’s Herald celebrating the glorious victory over the South Africans and warning Melburnian Mrs Mavis Madrigal to cover her gnomes and azaleas to protect them from flying round objects.

News
MPA shows off the speed of magazines
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This morning, those in the industry were reminded that print isn’t as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.

News
Magazine readership and circ figures: some positives among the downward trends
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Every time the quarterly figures are released and again show the downward trend of the magazine industry, it’s difficult to be optimistic, but looking at the journalism that pervades the pages of many of the publications in circulation in New Zealand today serves as reminder that the current generation of journalists still has the quality required to carry the canon of journalistic writing forward. That being said, the continued fragmentation of media has seen readers not relying solely magazines or newspapers to read the articles that interest them—and this has of course led to decline in the readership and circulation figures provided by Nielsen and ABC, respectively.

News
NZI and FCB pen poems of pure evil for business-hampering inanimate objects
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Last year, NZI and FCB told the tale of a cursed chair wreaking havoc on various businesses in a fictional, aninated town called Port Avon. The primary focus was for the brand to get noticed and, more importantly, liked—and all in one of the dullest, least-engaging categories possible. They succeeded and ‘Devil’s Chair’ became one of New Zealand’s most popular TV commercials. But, as the ad says, bad’s not going anywhere, and the evil has spread to other inanimate workplace objects.

News
Glossing up the insert: Fairfax unveils new-look Sunday magazine
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Over the weekend, Fairfax distributed a revamp of Sunday, the magazine insert included on a weekly basis with the Sunday Star-Times. The new version features an updated portrait layout, more pages and a combination of new content and the return of various favourites that have thus far appeared in the pages of the magazine over the last ten years. To incorporate the new design elements, Fairfax brought in art director Delaney Tabron to work closely with Sunday editor Rebecca Kamm, who joined the publication in January.

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APN joins the hunt for rural readers, launches The Land across the land
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The rural sector has helped keep New Zealand afloat over the past few fairly difficult years and, as the amount of spending done at Fieldays shows, it’s a sector with a fair bit of confidence (and cash) at the moment. And, in an effort to better reach that sector, APN NZ has launched The Land, a new weekly rural publication sandwiched between the pages of APN’s six regional newspapers that are read across the North Island by town and country dwellers alike.

News
Forest & Bird interactive print campaign now wielding more valuable birds
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Forest & Bird’s interactive print campaign continues to forge ahead, and this time readers will be graduated from using a $5 note and asked to reach for their $10 and $50 note, to put the whio or the kokako back into the illustrated scene. Meanwhile, the $5 campaign is forging into uncharted territory for Forest & Bird: the readers of New Idea.

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APN and Fairfax near printing agreement – are there job cuts on the horizon?
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Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. “The deal has not yet been finalised although the high-level terms have been approved,” says an APN spokesperson.

News
Kowhai Media relaunches Mana magazine, aims to capture digital eyes
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Mana Magazine, which has been in circulation since 1993, will from issue 118 be relaunched by Kowhai Media, the current publisher of New Zealand Geographic. Until now, the bi-monthly magazine has been published by Mana Productions, a company owned and operated by Derek Fox and, according to a release on the Mana website, this move will see Fox’s responsibilities limited to only providing editorial contributions.

News
Brother Design shows the real faces of cancer in print campaign for LGFB
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Brother Design is lending its award-winning design skills to a good cause in a new campaign for not-for-profit organisation Look Good Feel Better (LGFB) by launching a print campaign to raise awareness about ‘Feel Better’ month, which runs over the course of July. LGFB focuses on improving the self-esteems of cancer sufferers by teaching them make-up techniques in an effort to help them overcome the taxing toll that treatments take on the body. The make-up training sessions are held periodically at workshops, which cancer suffers can register for via the LGFB website.

News
NZIM gets a good deal on New Zealand Management, pens deal to combine publication with Adrenalin’s NZBusiness
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The New Zealand Institute of Management has bought New Zealand Management magazine from McDonald Vague, the receiver appointed to the magazine’s previous publisher, MediaWeb. Following this acquisition, the new owner struck up a publishing partnership with Auckland-based Adrenalin Publishing to resume publishing of the magazine, which is in its 60th year of circulation. PLUS: While McDonald Vague receiver Tony Maginness wouldn’t comment on how much the magazine had been sold for, he did admit that it was less than initially hoped for.

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