OMD Auckland and TVNZ have developed what they claim is a New Zealand first and almost certainly a world first: an ‘Ad on Pause’ for Fonterra’s Primo brand.
Browsing: Primo
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Primo takes pause, pushes Ondemand viewers’ buttons
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Condensed news: now with extra facts
You’ll definitely want to lick the spoon after reading this.
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Ads@6: 9 June – 16 June
This week on Ads@6, Sam Neill dresses up in traditional garb and avoids getting spat on by a South American beast for Kiwibank; Primo rewards those who choose the right fridge with a choir of soothing angels; and the Toshiba Heat Pump door snakes come clean and apologise for extravagant credit card use while overseas.
News
Instant gratification – the musical
Who it’s for: New Zealand Lotteries/Instant Kiwi by DDB NZ, Good Oil and Images and Sound
Why we like it: Exploding old people, mediocre dancing, a moonwalking cameo from Mexi-Doug, the funny dolphin noise, huge amounts of unbridled joy and the promotion of gambling makes for …