articles tagged 'PR'
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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
voices

PR with a touch of journalism: Vodafone gives Libby Middlebrook a chance to do what she does best

  • Media
  • December 10, 2015
  • Damien Venuto
PR with a touch of journalism: Vodafone gives Libby Middlebrook a chance to do what she does best

Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind project. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.

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Owner/Marketer: Kirsten Taylor, SleepDrops

  • Owner/marketer
  • July 31, 2015
  • StopPress Team
Owner/Marketer: Kirsten Taylor, SleepDrops

Like many entrepreneurs, Kirsten Taylor served as the guinea pig during the testing phase for her product. And after being impressed by the results, she decided to make it available to consumers.

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Uber extends its ice cream delivery stunt across the land, swaps cars for dogs in Queenstown

  • Marketing
  • July 23, 2015
  • Ben Fahy
Uber extends its ice cream delivery stunt across the land, swaps cars for dogs in Queenstown

When it comes to surprises, the most you're likely to get from the established taxi industry is another arbitrary fee ($3 extra to pay using EFTPOS? Come on). But, in keeping with its desire to turn the transport industry upside down, Uber often looks to surprise its existing users—and add more new ones—by delivering more than just humans. So, as part of a global campaign that is set to deliver ice cream to 253 cities on Friday, inhabitants of Auckland, Hamilton, Wellington, Christchurch and Queenstown will be able to request a tub of Giapo's hokey pokey gelato. And it's working with Hyundai on the promotion as well.

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Hotwire's digital trends report peers into the near future

  • Didge
  • December 11, 2014
  • StopPress Team
Hotwire's digital trends report peers into the near future

In yet more list-based news, Hotwire has released its sixth annual report into what it believes will be the big digital trends for the year ahead, whether that's dresses that block mobile signals, data doctors or, the big one for 2015, consumers choosing how they consume content.

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