articles tagged 'PR'

Year in Review: Claudia Macdonald, Mango Communications

  • Year in Review
  • December 18, 2017
  • Claudia Macdonald
Year in Review: Claudia Macdonald, Mango Communications

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.

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Pead PR wins Sharesies business

  • Advertising
  • November 30, 2017
  • StopPress Team
Pead PR wins Sharesies business

Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.

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More sunlight on the dark arts

  • Voices
  • June 14, 2017
  • Carrick Graham
More sunlight on the dark arts

Carrick Graham sheds some more light on PR by explaining how the Official Information Act works.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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PRINZ Awards 2017: Campbell Squared and Resolve Communications take Supreme Award

  • Awards
  • May 26, 2017
  • StopPress Team
PRINZ Awards 2017: Campbell Squared and Resolve Communications take Supreme Award
Campbell Squared Communications. Image from PRINZ.

Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that's had a positive impact on their respective communities.

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How to counter 'The Pit Strategy'

  • Voices
  • April 3, 2017
  • Carrick Graham
How to counter 'The Pit Strategy'

GMS Management's Carrick Graham gets real about PR and 'The Pit Strategy'.

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voices

BPR brings choppers to life in a children’s book for Northland Rescue Helicopter

  • Marketing
  • December 12, 2016
  • StopPress Team
BPR brings choppers to life in a children’s book for Northland Rescue Helicopter

In a new fundraising initiative for the Northland Rescue Helicopter (NRH), Boyd PR tells a tale of the Whangarei-based service’s three choppers—nicknamed Juliet, Mike and Lima—to spread a message about the service's importance and staying safe.

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'Are we monkeys or just fools?' asks Mango's Claudia Macdonald

  • Opinion
  • June 28, 2016
  • Claudia Macdonald
'Are we monkeys or just fools?' asks Mango's Claudia Macdonald

In an ever-changing marketing world, Mango Communications' Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.

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Hamish Anderson on what the proposed merger could mean for the PR industry

  • Opinion
  • May 18, 2016
Hamish Anderson on what the proposed merger could mean for the PR industry

Hotwire PR managing director Hamish Anderson argues that journalists aren't the only ones in for some change with a proposed merger on the horizon. Those in PR, he says, also need to brace themselves.

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Pead PR shares its tips on how to cut it in the public relations industry

  • Opinion
  • April 6, 2016
  • Becky Erwood and David Paine
Pead PR shares its tips on how to cut it in the public relations industry

How do reputation managers manage their own reputation? Pead PR's group account director Becky Erwood and senior writer David Paine offer advice on how PR practitioners can excel in their field.

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PR with a touch of journalism: Vodafone gives Libby Middlebrook a chance to do what she does best

  • Media
  • December 10, 2015
  • Damien Venuto
PR with a touch of journalism: Vodafone gives Libby Middlebrook a chance to do what she does best

Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind project. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.

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Owner/Marketer: Kirsten Taylor, SleepDrops

  • Owner/marketer
  • July 31, 2015
  • StopPress Team
Owner/Marketer: Kirsten Taylor, SleepDrops

Like many entrepreneurs, Kirsten Taylor served as the guinea pig during the testing phase for her product. And after being impressed by the results, she decided to make it available to consumers.

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Uber extends its ice cream delivery stunt across the land, swaps cars for dogs in Queenstown

  • Marketing
  • July 23, 2015
  • Ben Fahy
Uber extends its ice cream delivery stunt across the land, swaps cars for dogs in Queenstown

When it comes to surprises, the most you're likely to get from the established taxi industry is another arbitrary fee ($3 extra to pay using EFTPOS? Come on). But, in keeping with its desire to turn the transport industry upside down, Uber often looks to surprise its existing users—and add more new ones—by delivering more than just humans. So, as part of a global campaign that is set to deliver ice cream to 253 cities on Friday, inhabitants of Auckland, Hamilton, Wellington, Christchurch and Queenstown will be able to request a tub of Giapo's hokey pokey gelato. And it's working with Hyundai on the promotion as well.

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Lessons from Kurt Vonnegut: writer, cultural commentator, PR man

  • PR
  • May 22, 2015
  • Kelly Bennett
Lessons from Kurt Vonnegut: writer, cultural commentator, PR man

Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.

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Pascall decision has customers crying over removed milk

  • Marketing
  • April 20, 2015
  • Elly Strang
Pascall decision has customers crying over removed milk

Pascall has changed the recipe of its Milk Bottle lollies and removed the milk. And as is the case with most changes like this, customers are unimpressed with the new taste—and the concept.

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Moving on from all-natural: Rebecca Purdy sells Bare PR

  • PR
  • April 7, 2015
  • Holly Bagge
Moving on from all-natural: Rebecca Purdy sells Bare PR

After nine years of owner and directorship of Bare PR, Rebecca Purdy has announced she has sold the business in order to focus on The Generalist PR, a company she started to represent clients who did not fit under the natural umbrella.

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