Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.
Marketing, advertising & media intelligence
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
Carrick Graham sheds some more light on PR by explaining how the Official Information Act works.
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that's had a positive impact on their respective communities.
GMS Management's Carrick Graham gets real about PR and 'The Pit Strategy'.
In a new fundraising initiative for the Northland Rescue Helicopter (NRH), Boyd PR tells a tale of the Whangarei-based service’s three choppers—nicknamed Juliet, Mike and Lima—to spread a message about the service's importance and staying safe.
In an ever-changing marketing world, Mango Communications' Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
Hotwire PR managing director Hamish Anderson argues that journalists aren't the only ones in for some change with a proposed merger on the horizon. Those in PR, he says, also need to brace themselves.
How do reputation managers manage their own reputation? Pead PR's group account director Becky Erwood and senior writer David Paine offer advice on how PR practitioners can excel in their field.
Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind project. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.
Like many entrepreneurs, Kirsten Taylor served as the guinea pig during the testing phase for her product. And after being impressed by the results, she decided to make it available to consumers.
When it comes to surprises, the most you're likely to get from the established taxi industry is another arbitrary fee ($3 extra to pay using EFTPOS? Come on). But, in keeping with its desire to turn the transport industry upside down, Uber often looks to surprise its existing users—and add more new ones—by delivering more than just humans. So, as part of a global campaign that is set to deliver ice cream to 253 cities on Friday, inhabitants of Auckland, Hamilton, Wellington, Christchurch and Queenstown will be able to request a tub of Giapo's hokey pokey gelato. And it's working with Hyundai on the promotion as well.
Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.
Pascall has changed the recipe of its Milk Bottle lollies and removed the milk. And as is the case with most changes like this, customers are unimpressed with the new taste—and the concept.
After nine years of owner and directorship of Bare PR, Rebecca Purdy has announced she has sold the business in order to focus on The Generalist PR, a company she started to represent clients who did not fit under the natural umbrella.