Browsing: Pound and Mash

Opinion
Charity begins at home (and ends up here)
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There is often great creative work found coming from charity and social messaging. It may have to do with the fact that often the only measure of success is if it gets people talking. Also, it is often done for free, so there are fewer pressures put on creativity by clients asking to ‘improve’ ideas. And perhaps ad creatives believe in the product more than if they were flogging toilet cleaner. Whatever the reason, there is plenty of good stuff to be found. 

Opinion
Experiential as anything
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In this week’s instalment of Wammo Pound and Mash, come with us on a spiritual journey as we delve into the murky yet increasingly popular realm of experiential advertising.

Opinion
Heineken trickery! Ridley Scott! Google pace! Print ads!
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The second dose of ‘linkspiration’ we call Wammo, Pound and Mash is upon us once more. So feast your eyes and ears on the Adshow’s Simon Pound as he gives his weekly multi-media run down of the weird, wonderful, glorious and creative world of advertising to Kiwi FM’s breakfast show host Glenn Williams.