articles tagged 'Postr'

Movings/Shakings: 17 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 17, 2017
  • StopPress Team
Movings/Shakings: 17 February

Industry happenings at FCB, Saatchi & Saatchi, Chow Group Management Limited, Postr, Thrive PR and Flying Fish.

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Movings/Shakings: 17 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 17, 2017
  • StopPress Team
Movings/Shakings: 17 January

Industry happenings over the holiday period at Tourism New Zealand, 99, MediaWorks, CricHQ, IPSOS, Finch and Vena.

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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Postr adds video to its platform and expands abroad

  • Advertising
  • June 23, 2016
  • StopPress Team
Postr adds video to its platform and expands abroad

Opt-in mobile ad serving platform Postr has been pretty busy of late. After launching Skinny Collect late last year, it’s now launched a lock-screen video format, doubled its subscribers in the past six months and is expanding into South East Asia.

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Postr teams up with Skinny Mobile, trades data and minutes for ad endurance

  • Advertising
  • October 8, 2015
  • Holly Bagge
Postr teams up with Skinny Mobile, trades data and minutes for ad endurance

Opt-in ad serving platform Postr has teamed up Skinny Mobile to create a new android app called Skinny Collect, which allows Skinny customers to earn free data or minutes in return for allowing ads on their lock screen. It’s taken off pretty well and in the first fifteen minutes after launching it had a download per second. We spoke to Postr CEO Milan Reinartz to find out more on the new app and Postr's partnership with Skinny.

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voices

The threat of mobile ad blocking: is there anything publishers can do to save themselves?

  • Advertising
  • September 17, 2015
  • Holly Bagge
The threat of mobile ad blocking: is there anything publishers can do to save themselves?

The amount of ink (mostly digital) that's been spilled about ad blocking has only increased with the launch of Apple’s iOS9 yesterday. It doesn’t sound like good news for publishers or advertisers, particularly with the amount of time we spend on our phones these days. So, should they be changing their approach? And is there any way to get around an ad blocker? We spoke to the IAB Mobile Council’s Sarah Kavanagh and Postr CEO Milan Reinartz for their opinions.

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Postr continues its quest to own the phone with new content deals

  • Didge
  • April 23, 2015
  • Holly Bagge
Postr continues its quest to own the phone with new content deals

Smartphone app Postr, which puts brands and money into consumers' pockets by serving ads on their smartphone lockscreens, added its name to the list of apps trying to own the mobile last year. It's managed to attract 12,000 downloads so far, and it's hoping some new features that will enable users to browse news, weather and deals from The New Zealand Herald, GrabOne and MetService without having to unlock their mobile phone will grow that number significantly.

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Movings/Shakings: 24 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 24, 2014
  • StopPress Team
Movings/Shakings: 24 October

Industry happenings at TVNZ, EstarOnline, Postr, Trilogy International, Affinity ID, New Zealand Direct Marketing Awards, Zomato and Porter Novelli.

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Postr launches, promises to pay consumers for hosting ads

  • Didge
  • July 10, 2014
  • StopPress Team
Postr launches, promises to pay consumers for hosting ads

In April, StopPress reported that a team of Wellingtonians was planning to launch a technology start-up called Postr, an app-based service that would get brands into consumers' pockets by serving ads on their smartphone homescreens. And now, only a few months later, the project has officially launched and is accessible to the Kiwi public.

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Pocket money 2.0: Postr opens up smartphone screens to advertisers

  • Mobile
  • April 17, 2014
  • Ben Fahy
Pocket money 2.0: Postr opens up smartphone screens to advertisers

According to Telecom's annual report, an average smartphone user reaches for their phone 150 times per day. For some, including Banksy, whose latest piece is a commentary on the scourge of mobile addiction, that's a bit sad. But that level of interest makes it an appealing place to be for advertisers, so local start-up Postr is hoping to get brands into consumers' pockets by serving ads on their smartphone homescreens.

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