Industry happenings at Porter Novelli, Microsoft, Facebook, Bauer and Yango.
Marketing, advertising & media intelligence
The University of Canterbury Futures communications team has reigned supreme in its campaign to reinvent itself after the 2011 Christchurch earthquakes, taking home the supreme honour at the 40th annual Public Relations Institute of New Zealand (PRINZ) Awards.
Creating content that goes viral isn’t just about creating good content. It’s also about knowing how to fan the flames, writes Joanna James.
Moves and shakes at Porter Novelli, Anthem, Colenso BBDO, the Rock, Lego, and Beat Communications.
TUANZ CEO Paul Brislen will step down in June after more than three years in the role to join former Porter Novelli execs Jane Sweeney and Carolyn Kerr at their yet-to-be named agency. Brislen's focus will be on much broader subject matter than the technology sector he's worked in since the 1990s.
Moves and shakes at the Retailers Association, Facebook NZ, George FM, Porter Novelli and STW.
Porter Novelli says it has a high profile candidate on the shortlist to replace Carolyn Kerr, who will depart the agency to join former MD Jane Sweeney's new venture in March. Sweeney hopes to recruit as many as three more staff by launch.
Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo's talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.
It's often said people browsing the web have little appetite for long videos, but Tui's proved that wrong with its viral beer prank. The beer plumber stunt created by Saatchi and Saatchi, featuring a builder and his tradie mates launched on 17 September. The 90 second version has had about 2.65 million views while the seven minute version has had more than 3.5 million.
Jane Sweeney plans a combination of board seats and executive positions having closed the door on her nine year career at the top of PR firm Porter Novelli. Offshore stints could also be on the cards, but she wants to stay based in New Zealand.
Beer porn and students emerged as the big winners at the annual PRINZ awards over the weekend, with the Student Volunteer Army and the WilliamsWarn personal brewer—the best beer porn you’ll see all day—taking joint supreme honours.
Part 43 in a 198 part series about local humans and companies that have recently won something, including Omnigraphics, Brett Phibbs, Method Studios, 35 of the nation's best workplaces and Urgent Couriers.
...because Colmar Brunton's resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray.
Sick and tired of slaving away in your unsatisfying sweatshop? Well then, you've come to the right place if you're looking for something better, because, after almost 31,000 employees from 245 organisations across the country gave confidential feedback to rate their employers for the JRA Workplace survey, 35 finalists across the four categories have been announced, with notable performances in the marcomms sphere from PR shop Porter Novelli, signage and display company DE Group, directories service Gopher and news portal Yahoo!Xtra.
Come with us now as we tap into the unending desire for flagrant industry-related people watching.