articles tagged 'Pomparkour'

Colmar Brunton Most Authentic Brand: Frucor and V

  • Marketing
  • September 5, 2011
  • Ben Fahy
Colmar Brunton Most Authentic Brand: Frucor and V

In 2010, Frucor's 'crown jewel' V, which clocks up sales of $250 million in Australasia, was becoming a victim of its own success. It had been very effective in growing consumption with existing customers, but as it already had 55 percent of the traditional energy drink market ...

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V's likely ladders and NZ Post's paper cuts

  • TVC
  • July 26, 2010
  • Ben Fahy

Who it's for: Frucor/V by Colenso BBDO Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but 'Pomparkour', the new spot—and new sport—from Colenso and independent director Nathan Price ...

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