articles tagged 'politics'

Newshub Leaders Debate reaches over a million, excels among 25-54 demographic

  • Media
  • September 5, 2017
  • StopPress Team
Newshub Leaders Debate reaches over a million, excels among 25-54 demographic

Sparks flew during last night's clash between Bill English and Jacinda Ardern, with Newshub reporting significantly higher ratings from its debate in 2014.

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First TVNZ Leaders Debate trumps 2014 viewership figures

  • Media
  • September 1, 2017
  • StopPress Team
First TVNZ Leaders Debate trumps 2014 viewership figures

With Bill English and Jacinda Ardern squaring up for the first time last night, more than a million New Zealanders flocked to TVNZ to watch the two leaders talk it out.

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What motivates an ad wanker to become political?

  • Voices
  • September 1, 2017
  • Clint Ulyatt
What motivates an ad wanker to become political?

Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what's motivated him to shed his usual apathy and get involved.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

"We’re all different, but we’re all New Zealand": Vice and the Electoral Commission partner to appeal to younger voters

  • Marketing
  • August 18, 2017
  • Jihee Junn
"We’re all different, but we’re all New Zealand": Vice and the Electoral Commission partner to appeal to younger voters

While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.

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‘Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party

  • Marketing
  • April 28, 2017
  • Elly Strang
‘Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party

Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.

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voices

The Sun pokes fun at political confusion

  • PopPress
  • May 12, 2015
  • StopPress Team
The Sun pokes fun at political confusion

British tabloid newspaper The Sun ran an eye-catching campaign during the high profile British election to encourage people to vote with the tagline “Helping Britain win the election”. The campaign was created by Grey London and promoted The Sun’s straight-talking political reportage and its free-to-access SunNation portal.

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The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

  • Advertising
  • September 19, 2014
  • StopPress Team
The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

The final lead up to the national election gives the citizens of the country the unique pleasure of being able to see politicians dressed in formal attire standing in the rain, feigning smiles and waving at all the cars driving by. It’s unclear whether such seemingly desperate measures have any sway over the location of the ticks on election day, but they are entertaining nonetheless. Traditionally, these last-ditch efforts by political parties have been limited to doing impersonations of brand mascots on street corners, but in a digitised world they are becoming more sophisticated. These days, politicians recognise that political messages have the capacity to reach a wider audience if they are delivered online. And for this reason many the nation’s parties have taken to the internet to consolidate their street-based efforts.

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The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

  • Advertising
  • September 17, 2014
  • StopPress Team
The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

Politics is generally a pretty serious realm and this has been a pretty serious election. Dirty Politics. Moments of Truth. Colin Craig's face. But over the years, parties like McGillicuddy Serious (best policies: mandatory homosexuality for 33 percent of the population and setting up a Frivolous Fraud Office to investigate any fraud deemed too silly for the Serious Fraud Office) and the Bill and Ben Party (best policy: "no policies, no promises, no disappointment") have tried to see the funny side. Ben Uffindell, founder of satirical website The Civilian, added his name to that list for this election and, to the chagrin of many, The Civilian Party was given around $30,000 to spend on election advertising, which it's used some of on a TV ad to promote its desire to declare independence from Hamilton.

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National embraces a more positive sporting analogy for first campaign TVC

  • Advertising
  • August 20, 2014
  • Ben Fahy
National embraces a more positive sporting analogy for first campaign TVC

The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.

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Colin Craig explains his evocative campaign posters

  • PopPress
  • August 13, 2014
  • StopPress Team
Colin Craig explains his evocative campaign posters

Over the last few weeks the nation's political parties have been furiously hammering stakes into the ground in an effort to erect their campaign posters. And while most political ads feature smiling politicians with perfectly combed hair, the Conservative Party's Colin Craig has instead opted for a monochrome death stare for his campaign.

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From aspirational to confrontational: Green Party brings the issues into the open for election push

  • Politics
  • July 28, 2014
  • Ben Fahy
From aspirational to confrontational: Green Party brings the issues into the open for election push

For the past two elections, The Green Party's messaging has been what national campaign director Ben Youdan calls "aspirational". That's worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it's getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of 'Love New Zealand'.

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Democracy 2.0? A look at the Internet Party's quest for attention

  • Politics
  • June 20, 2014
  • StopPress Team
Democracy 2.0? A look at the Internet Party's quest for attention

The Internet Party, "New Zealand's newest, most awesome political party", has landed with a bit of a thud on the political landscape, with a controversial founder/funder, a partnership deal with the Mana party and the announcement of Laila Harré as leader (and the ensuing leadership photo, which, according to Twitter, looks a lot like a cast photo from either The Almighty Johnsons, Star Trek or Outrageous Fortune). So how is it planning to woo the voters? We asked brand manager Andy Pickering a few questions.

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Ondemand Parliament TV site gets an election-year spruce up

  • Media
  • May 1, 2014
  • StopPress Team
Ondemand Parliament TV site gets an election-year spruce up

The www.inthehouse.co.nz website, which hosts the video record of every session from the New Zealand Parliament since 2009, has been upgraded ready for this year’s general election by Christchurch-based company Tandem Studios.

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Hickey bets on subscription model with new hive for politics news

  • Media
  • October 1, 2013
  • Amanda Sachtleben
Hickey bets on subscription model with new hive for politics news

Former Interest.co.nz managing editor Bernard Hickey is banking on subscriptions as the route to growth for his new politics and economics news website and email service hivenews.co.nz.

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Marriage Equality vote and debate viewed more than 100,000 times online

  • PopPress
  • April 18, 2013
  • Sim Ahmed
Marriage Equality vote and debate viewed more than 100,000 times online

In becoming only the 13th country in the world to legalise same sex marriage, New Zealand's garnering a lot of attention from around the world. PLUS: Video of Parliament spontaneously bursting into song.

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