articles tagged 'politics'
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TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
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StopPress Podcasts
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The Sun pokes fun at political confusion

  • PopPress
  • May 12, 2015
  • StopPress Team
The Sun pokes fun at political confusion

British tabloid newspaper The Sun ran an eye-catching campaign during the high profile British election to encourage people to vote with the tagline “Helping Britain win the election”. The campaign was created by Grey London and promoted The Sun’s straight-talking political reportage and its free-to-access SunNation portal.

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The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

  • Advertising
  • September 19, 2014
  • StopPress Team
The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

The final lead up to the national election gives the citizens of the country the unique pleasure of being able to see politicians dressed in formal attire standing in the rain, feigning smiles and waving at all the cars driving by. It’s unclear whether such seemingly desperate measures have any sway over the location of the ticks on election day, but they are entertaining nonetheless. Traditionally, these last-ditch efforts by political parties have been limited to doing impersonations of brand mascots on street corners, but in a digitised world they are becoming more sophisticated. These days, politicians recognise that political messages have the capacity to reach a wider audience if they are delivered online. And for this reason many the nation’s parties have taken to the internet to consolidate their street-based efforts.

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The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

  • Advertising
  • September 17, 2014
  • StopPress Team
The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

Politics is generally a pretty serious realm and this has been a pretty serious election. Dirty Politics. Moments of Truth. Colin Craig's face. But over the years, parties like McGillicuddy Serious (best policies: mandatory homosexuality for 33 percent of the population and setting up a Frivolous Fraud Office to investigate any fraud deemed too silly for the Serious Fraud Office) and the Bill and Ben Party (best policy: "no policies, no promises, no disappointment") have tried to see the funny side. Ben Uffindell, founder of satirical website The Civilian, added his name to that list for this election and, to the chagrin of many, The Civilian Party was given around $30,000 to spend on election advertising, which it's used some of on a TV ad to promote its desire to declare independence from Hamilton.

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National embraces a more positive sporting analogy for first campaign TVC

  • Advertising
  • August 20, 2014
  • Ben Fahy
National embraces a more positive sporting analogy for first campaign TVC

The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.

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Colin Craig explains his evocative campaign posters

  • PopPress
  • August 13, 2014
  • StopPress Team
Colin Craig explains his evocative campaign posters

Over the last few weeks the nation's political parties have been furiously hammering stakes into the ground in an effort to erect their campaign posters. And while most political ads feature smiling politicians with perfectly combed hair, the Conservative Party's Colin Craig has instead opted for a monochrome death stare for his campaign.

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From aspirational to confrontational: Green Party brings the issues into the open for election push

  • Politics
  • July 28, 2014
  • Ben Fahy
From aspirational to confrontational: Green Party brings the issues into the open for election push

For the past two elections, The Green Party's messaging has been what national campaign director Ben Youdan calls "aspirational". That's worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it's getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of 'Love New Zealand'.

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Democracy 2.0? A look at the Internet Party's quest for attention

  • Politics
  • June 20, 2014
  • StopPress Team
Democracy 2.0? A look at the Internet Party's quest for attention

The Internet Party, "New Zealand's newest, most awesome political party", has landed with a bit of a thud on the political landscape, with a controversial founder/funder, a partnership deal with the Mana party and the announcement of Laila Harré as leader (and the ensuing leadership photo, which, according to Twitter, looks a lot like a cast photo from either The Almighty Johnsons, Star Trek or Outrageous Fortune). So how is it planning to woo the voters? We asked brand manager Andy Pickering a few questions.

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