Sparks flew during last night's clash between Bill English and Jacinda Ardern, with Newshub reporting significantly higher ratings from its debate in 2014.
Marketing, advertising & media intelligence
With Bill English and Jacinda Ardern squaring up for the first time last night, more than a million New Zealanders flocked to TVNZ to watch the two leaders talk it out.
Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what's motivated him to shed his usual apathy and get involved.
"We’re all different, but we’re all New Zealand": Vice and the Electoral Commission partner to appeal to younger voters
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.
‘Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party
Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
British tabloid newspaper The Sun ran an eye-catching campaign during the high profile British election to encourage people to vote with the tagline “Helping Britain win the election”. The campaign was created by Grey London and promoted The Sun’s straight-talking political reportage and its free-to-access SunNation portal.
The final lead up to the national election gives the citizens of the country the unique pleasure of being able to see politicians dressed in formal attire standing in the rain, feigning smiles and waving at all the cars driving by. It’s unclear whether such seemingly desperate measures have any sway over the location of the ticks on election day, but they are entertaining nonetheless. Traditionally, these last-ditch efforts by political parties have been limited to doing impersonations of brand mascots on street corners, but in a digitised world they are becoming more sophisticated. These days, politicians recognise that political messages have the capacity to reach a wider audience if they are delivered online. And for this reason many the nation’s parties have taken to the internet to consolidate their street-based efforts.
Politics is generally a pretty serious realm and this has been a pretty serious election. Dirty Politics. Moments of Truth. Colin Craig's face. But over the years, parties like McGillicuddy Serious (best policies: mandatory homosexuality for 33 percent of the population and setting up a Frivolous Fraud Office to investigate any fraud deemed too silly for the Serious Fraud Office) and the Bill and Ben Party (best policy: "no policies, no promises, no disappointment") have tried to see the funny side. Ben Uffindell, founder of satirical website The Civilian, added his name to that list for this election and, to the chagrin of many, The Civilian Party was given around $30,000 to spend on election advertising, which it's used some of on a TV ad to promote its desire to declare independence from Hamilton.
The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.
Over the last few weeks the nation's political parties have been furiously hammering stakes into the ground in an effort to erect their campaign posters. And while most political ads feature smiling politicians with perfectly combed hair, the Conservative Party's Colin Craig has instead opted for a monochrome death stare for his campaign.
For the past two elections, The Green Party's messaging has been what national campaign director Ben Youdan calls "aspirational". That's worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it's getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of 'Love New Zealand'.
The Internet Party, "New Zealand's newest, most awesome political party", has landed with a bit of a thud on the political landscape, with a controversial founder/funder, a partnership deal with the Mana party and the announcement of Laila Harré as leader (and the ensuing leadership photo, which, according to Twitter, looks a lot like a cast photo from either The Almighty Johnsons, Star Trek or Outrageous Fortune). So how is it planning to woo the voters? We asked brand manager Andy Pickering a few questions.
The www.inthehouse.co.nz website, which hosts the video record of every session from the New Zealand Parliament since 2009, has been upgraded ready for this year’s general election by Christchurch-based company Tandem Studios.
Former Interest.co.nz managing editor Bernard Hickey is banking on subscriptions as the route to growth for his new politics and economics news website and email service hivenews.co.nz.
In becoming only the 13th country in the world to legalise same sex marriage, New Zealand's garnering a lot of attention from around the world. PLUS: Video of Parliament spontaneously bursting into song.