articles tagged 'Podcast'

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

  • Podcast
  • April 13, 2017
  • Erin McKenzie
StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.

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The StopPress Podcast #1: Bob Hoffman, the Ad Contrarian

  • Podcast
  • September 1, 2016
  • Ben Fahy
The StopPress Podcast #1: Bob Hoffman, the Ad Contrarian

In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we've set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.

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