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The rise of fast-casual: Pita Pit launches its first TVC via Contagion
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Pita Pit has launched its first nationwide campaign via a new TVC conceptulised by Contagion, the agency which won the account for the food chain’s cross-Tasman business earlier this year. The 30-second spot, which was shot by Flying Fish and directed by Helena Brooks, features a middle-aged man, dressed in the garb of a stereotypical accountant, dancing awkwardly after having completed a meal from Pita Pit.