In addition to venomous fauna and teenage hoodlums, the chromatic pairing of black and yellow has come to typify Pak ‘n Save in the Kiwi retail industry. However, this year, in a show of support for the New Zealand Breast Cancer Foundation (NZBCF), Pak ‘n Save will set aside its colour allegiance and turn its ‘Number 8 wire’ ad pink in the ten days leading up to the annual Pink Ribbon Appeal, which takes place on 9 and 10 October this year.