As mentioned in recent stories about Special Group’s collaboration with Anna Funder for Papsaley, Microsoft’s work with BMD and Icebreaker’s Simon Beck Collection, art and commerce are regularly intertwined in the world of marketing. Creative agency Fly has a long history of doing just that and creating objects that “act as a trojan horse for the delivery of meaning and emotional connection”. And recently it collaborated with artists to help launch Spark’s subscription video on-demand service Lightbox and a new range of charitable drinks for Phoenix.
Browsing: Phoenix
Silver Fern Farms’ rural education and a remarkable turnaround for a Phoenix Juice drinker take the biscuit this week.
With a tongue in cheek riff on Eastern Bloc sporting stereotypes (and particularly shotputting drug cheat Nadzeya Ostapchuk), Phoenix Juices and Assignment Group are aiming to show that its Organic Good Energy drink offers all the buzz, “but without all the teeth grinding, wall-smashing and three year competition bans.”
The Wellington Phoenix has announced another signing: Clemenger BBDO, which has gained a place as the team’s official advertising partner for the coming season.
Charlie’s Group Ltd has appointed Hunter to look after its array of refreshing beverages, handing the Charlie’s and Phoenix Organics folios in Australia and New Zealand to the trans-Tasman indie “cloud agency”.