articles tagged 'Phil Clemas'

Men's Health Trust encourages Kiwi blokes to get talking

  • Advertising
  • May 16, 2017
  • Erin McKenzie
Men's Health Trust encourages Kiwi blokes to get talking

Health isn't the easiest thing to talk about, and men, in particular, aren't known for divulging much on the topic. So in the lead up to Men’s Health Month in June, the Men’s Health Trust (MHT) has created a conversation starter, with a new campaign featuring prominent Kiwi men as ‘Goodfellas’.

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APN Outdoor announces Phil Clemas's departure

  • Movings/Shakings, brought to you by Marsden Inch
  • May 17, 2016
  • StopPress Team
APN Outdoor announces Phil Clemas's departure

APN Outdoor has announced the resignation of general manager Phil Clemas, who departs for some family time and to reenergise after eight years of dedication to the company.

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The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train

  • Media
  • November 18, 2015
  • Ben Fahy
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
iSite's The Victoria

The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

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APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

  • Media
  • August 27, 2015
  • StopPress Team
APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

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The rectangular glow: Auckland Airport and Westpac get new digital screens

  • Didge
  • November 19, 2014
  • StopPress Team
The rectangular glow: Auckland Airport and Westpac get new digital screens

Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City's Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.

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Gawk material: Men's Health and Love Your Condom outdoor ads make Kiwis stop and stare

  • Advertising
  • November 7, 2014
  • StopPress Team
Gawk material: Men's Health and Love Your Condom outdoor ads make Kiwis stop and stare

Since the beginning of the week, Men's Health has been causing people across Auckland, Wellington and Christchurch to do some serious double takes, thanks to a controversial set of posters that are designed to encourage men to talk about their health issues. But Men's Health isn't the only organisation making Kiwis gawk. Love Your Condom has continued its risque approach to raising awareness about condom usage among the nation's gay men with a new campaign that features the chiseled body of poster boy James Luck.

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TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?

  • Advertising
  • October 2, 2014
  • Damien Venuto
TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?

On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

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Insights into outdoor media effectiveness – Millward Brown

  • Outdoor
  • September 17, 2014
  • Damien Venuto
Insights into outdoor media effectiveness – Millward Brown

APN Outdoor recently commissioned research consultancy Millward Brown to undertake what has been called the “largest outdoor media study” of its kind in the Australasian market. Millward Brown found that outdoor and television advertising were the best performers in terms of ad recall, with 82 percent of respondents saying they recalled seeing ads in these channels.

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From static signs to digital screens: how the oldest medium is adapting to the new world

  • Media
  • August 1, 2014
  • StopPress Team
From static signs to digital screens: how the oldest medium is adapting to the new world

Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It's coming off a low base and it's still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here's what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

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APN Outdoor and Ngage increase the options with next round of Auckland digital billboards

  • Digital
  • July 4, 2014
  • Skye Wishart
APN Outdoor and Ngage increase the options with next round of Auckland digital billboards

Five interactive digital billboards will reign in Auckland’s CBD by the end of July, bringing a little bit more of Times Square to little old New Zealand. The existing single digital billboard in Queen St will soon link up with a network of four others that will be installed in Newmarket, Newton, Eden Terrace and Grafton, with full social media interaction capabilities.

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M&C Saatchi hijacks outdoor ads for Men's Health Week

  • Advertising
  • June 9, 2014
  • StopPress Team
M&C Saatchi hijacks outdoor ads for Men's Health Week

In an effort to encourage Kiwi men to open up, Men's Health Week (which runs from 9 to 15 June) was launched late last night via a cheeky marketing campaign by M&C Saatchi. The 'Speak Up' campaign will see a series of speech bubbles being attached to existing advertisements in the Auckland CBD, Karangahape Road, Newmarket, Grey Lynn and Ponsonby—all areas that have been pinpointed as areas of concern.

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Movings/Shakings: 2 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 2, 2013
  • StopPress Team
Movings/Shakings: 2 August

Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.

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Movings/Shakings: 5 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 5, 2013
  • StopPress Team
Movings/Shakings: 5 July

iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men's Health Trust role and David Bell's foray into writing.

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