With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
Marketing, advertising & media intelligence
Nutella is tapping into shoppers' moods by reading their faces and delivering creative to match in a new out-of-home campaign via oOhMedia and PHD.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD's ledger just got a major bump in the right direction.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
CAANZ has elected a new president in PHD chief executive Louise Bond, following Simon Lendrum’s decision to step down after his two-and-a-half-year tenure.
The radio industry has come to an agreement that the old diary survey system is aniquated. Scott Keddie looks at what a revamped survey might look like.
Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.
Industry happenings at PHD, Snakk, CAANZ, Darkhorse, Lily & Louis, ZM, My Food Bag, the Marketing Association, CIevents and TedX.
Changes at MediaWorks, PHD Group, Radio New Zealand, NZME, dobetter.co.nz and NZTech.
While most movie releases still rely on the classic cliched poster/over-the-top trailer combo, there have been plenty of creative (and sometimes quite violating) attempts to get attention in recent years. And The Lego Movie, which is currently number one at the global box office, joined that elite group with a great stunt conceived by Warner Bros. and media agency PHD that saw four well-known UK ads acted out in the style of the movie.
The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.
Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to "encourage participation and collaboration" among the 2,500 staff across the Omnicom-owned group.