In this edition of Michael Carney’s Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast
Browsing: pharmaceuticals
Opinion
Doing drugs: social media skates on thin regulatory ice
News
Pictures: now telling close to 2000 words
After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years.
Opinion
‘Pharmarketing’ under the grill in the US
This week in the Consumer Counsel: The US Food and Drug Administration recently began hearings into pharmaceutical marketing – and specifically online pharmaceutical marketing. And it seems the marketers are happy to take some guidance.