Browsing: Peter Cullinane

Partner articles
What’s it like to work at Lewis Road Creamery?
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Lewis Road Creamery, one of the country’s most-loved brands, is currently looking for someone to take on the role of new product development manager and the brief is deceptively simple: help take new product ideas from a blank sheet of paper to the supermarket shelf as quickly as possible. Sound like your cup of tea (with milk)? Then read on.

Opinion
Ad/Vice: Peter Cullinane
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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and Lewis Road dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on ideas, multi-culturalism and chocolate milk.

Opinion
Ad/Vice – Peter Cullinane
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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on sponsorship, insights and claiming credit.

Opinion
Ad\Vice: Peter Cullinane
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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up one big hard-earned pearl of advertising wisdom on the perfect modern agency.

Opinion
Ad|Vice: Peter Cullinane
By

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on Harvey Norman, awards and women.

News
In with the old
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What sorcery is this? Six of the country’s most experienced admen—Mike Hutcheson, Ross Goldsack, David Walden, Peter Cullinane, Sandy Moore and Roger MacDonnell—were spotted feasting at renowned advertising haunt Cibo on Friday. This gathering certainly wouldn’t have happened a few years back. So what’s brought them together? The only logical explanation is the launch of a new advertising agency.

Opinion
Ad/Vice: Peter Cullinane
By

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom.

Opinion
Everything is dead: Kevin Roberts on life in a ‘super VUCA world’
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The {insert thing here} is dead theme is a very common one in an industry that’s enamoured with the new. Newspapers are dead, magazines are dead, TV is dead, retail is dead, radio is dead, full-service agencies are dead .. and the list goes on. Typically, these rather evangelical assertions come from those with a barrow to push, not from those who are part of the ‘establishment’. So we were surprised to read a story about Saatchi & Saatchi’s global chief executive Kevin Roberts claiming marketing is dead, strategy is dead, management is dead and big ideas are dead in a presentation he gave at The IoD’s Annual Convention. 

News
ACP undertakes some renovations, Upstart mag goes digital and NZ Woman’s Weekly gets charitable
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The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products.