Opinion
The stings in the tail of pester-power sales promotion
Kath Dewar, managing director of marketing agency Good Sense, shares her not-so-rosy views on pester power in the light of Countdown’s hugely successful Heroes Dreamworks campaign.
Kath Dewar, managing director of marketing agency Good Sense, shares her not-so-rosy views on pester power in the light of Countdown’s hugely successful Heroes Dreamworks campaign.