articles tagged 'Pepsi'

Pepsi teases Coke

  • PopPress
  • December 8, 2015
  • StopPress Team
Pepsi teases Coke

Social media squabbles between brands are common these days and one of the oldest corporate rivalries might have been reignited in New Zealand after Pepsi New Zealand poked fun at Coca-Cola on Facebook.

Read more

When the future finally arrives

  • PopPress
  • October 19, 2015
  • StopPress Team
When the future finally arrives

In two days it will be the 30th anniversary of Marty and Doc’s journey from the 1980’s to 2015. And to celebrate Pepsi is releasing a limited run of Pepsi Perfect, the futuristic looking Pepsi bottle in the second instalment of the Back to the Future films, while Toyota has released a car based on the fuel cell technology of the DeLorean.

Read more
topics
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Attack of the pitch invader

  • PopPress
  • May 13, 2015
  • StopPress Team
Attack of the pitch invader

Pick-up games of football are pretty common Barcelona, where friends—and sometimes enemies—often meet up to kick the frustrations of the day away at one of the many five-a-side pitches strewn throughout the city. And for the launch of its new global campaign, Pepsi took this experience so familiar to everyone in the city and flipped it on its head by introducing a drone and a spectacular light show.

Read more

OMD takes Yahoo digital strategy prize for Pepsi On project

  • Media
  • September 17, 2014
  • StopPress Team
OMD takes Yahoo digital strategy prize for Pepsi On project

Nigel Latta's recent programme about the evils of sugar certainly got Kiwis talking. And the food industry—and the marketing tactics it employs—came in for plenty of criticism, with sugary drinks given the hardest time. When you see footage of two-year-old children having their teeth removed because their parents put fizzy drink in their sipper bottles, it certainly makes it tough to celebrate marketing campaigns that help sell more of the stuff, but, as Peter Cullinane says, 'if it's legal to sell, it's legal to advertise', so here's to OMD New Zealand and Frucor, which have taken out Yahoo New Zealand's Digital Strategy Award for the Pepsi On project.

Read more
voices

Mountain Dew continues to preach the practice makes perfect mentality

  • Advertising
  • September 16, 2014
  • StopPress Team
Mountain Dew continues to preach the practice makes perfect mentality

Frucor has well and truly proven its marketing chops with V, the country’s biggest energy drink brand—and one of the most progressive and ballsy advertisers. But with one in every two beverages sold in New Zealand being a soft drink, the future of the company required it to be credible in that space. Frucor is the bottler for the PepsiCo brands like Pepsi and Mountain Dew, and it's been on a mission to win the hearts and minds of younger consumers for a few years now, so following up the multi-award-winning Skate Pinball and Beyond the Wall campaigns, it's continued to target that market, releasing a series of nicely shot videos as part of the 'to get to easy you have to go through hard' campaign.

Read more

Fizzing at the bung

  • PopPress
  • November 4, 2013
  • StopPress Team
Fizzing at the bung

Pepsi tried to give Coca-Cola (or, due to copyright reasons, 'Cola-Coca') a burn with its Halloween ad. It got some pretty good social media traction as a result, although some were confused about the message and thought it was showing its rival as a super hero. And while it's not clear if this witty response is a legitimate one from Coca-Cola, maybe it should be.

Read more

Pepsi kowtows to anti-bull fighting league as bovine prize nixed

  • Advertising
  • February 10, 2012
  • Ben Fahy
Pepsi kowtows to anti-bull fighting league as bovine prize nixed

After the success of Pepsi's MaxIt Jobs campaign last year, there were high hopes for Colenso's follow-up, Bromitment. But, by the power of Facebook, the vocal minority have got their way and convinced Frucor/Frucor's PR agency to bow to online pressure and withdraw a prize offering a trip to the running of the bulls in Spain from the campaign. 

Read more

Spartacus loses lunch

  • Woop
  • November 12, 2009
  • Ben Fahy
Spartacus loses lunch

Cheeky slaves claim lunch. And it's even moderately relevant to Auckland. A nice case of Microsoft burn.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit