While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to "call content shit". To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat's arse.
Marketing, advertising & media intelligence
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant-garde fashion show.
David Paine, a leading figure in the PR industry, passed peacefully at home on Wednesday 15 March 2017.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
In what could be considered "a PR gift", Sky are celebrating their victory against the illegal live streaming of Joseph Parker's last match in the ring just a day before his next bout in Auckland tomorrow.
Industry happenings at MediaWorks, NBCUniveral, Pead PR, The Pond, Sovereign and IDC.
Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers and Pead PR.
Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
Industry happenings at Fairfax, The Business, The Pond, 3rdeye, Pead PR and HMC Communications.
Brands are always pissing people off whether intentionally or unintentionally. One only need look at Hell’s Pizza’s or Tui’s advertising to know that. But as that old saying goes “There’s no such thing as bad publicity”, and in light of Burgerfuel’s billboard being taken down recently, we thought we’d look into whether that’s really true. Here are a few case studies and some insights from a PR company’s perspective.
Industry happenings at FCB, TVNZ, MediaWorks, RadiumOne, ApolloNation, Raydar, Ad2one, Snakk Media and Pead PR.
Industry happenings at TRB, MediaWorks, SenateSHJ, Pead PR and Frucor Beverages.
Changes at Davy & Chapman, Heinz, Qrious, Running with Scissors, Snakk, Pead PR and GrabOne.
A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.