articles tagged 'Pead PR'

Pead PR and Zambesi conflate technology and high fashion for Huawei

  • Advertising
  • April 11, 2017
  • StopPress Team
Pead PR and Zambesi conflate technology and high fashion for Huawei

Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant-garde fashion show.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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Year in Review: Deborah Pead, Pead PR

  • Year in Review
  • January 9, 2017
  • StopPress Team
Year in Review: Deborah Pead, Pead PR

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Deborah Pead, founder and chief executive officer of Pead PR, has to say.

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Movings / Shakings: 28 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 29, 2016
  • StopPress Team
Movings / Shakings: 28 July

Industry happenings at MediaWorks, NBCUniveral, Pead PR, The Pond, Sovereign and IDC.

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Movings / Shakings: 22 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 22, 2016
  • StopPress Team
Movings / Shakings: 22 July

Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers and Pead PR.

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Movings / Shakings: 17 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 17, 2016
  • StopPress Team
Movings / Shakings: 17 June

Industry happenings at Saatchi & Saatchi, Tower Insurance, Gladeye, MKTG, Hunch, Mango, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.

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Movings/Shakings: 4 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 4, 2016
  • StopPress Team
Movings/Shakings:  4 March

Industry happenings at Fairfax, The Business, The Pond, 3rdeye, Pead PR and HMC Communications.

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Calculating controversy: how far is too far?

  • Marketing
  • July 20, 2015
  • Holly Bagge
Calculating controversy: how far is too far?

Brands are always pissing people off whether intentionally or unintentionally. One only need look at Hell’s Pizza’s or Tui’s advertising to know that. But as that old saying goes “There’s no such thing as bad publicity”, and in light of Burgerfuel’s billboard being taken down recently, we thought we’d look into whether that’s really true. Here are a few case studies and some insights from a PR company’s perspective.

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Movings/Shakings: 31 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 31, 2015
  • StopPress Team
Movings/Shakings: 31 March

Industry happenings at FCB, TVNZ, MediaWorks, RadiumOne, ApolloNation, Raydar, Ad2one, Snakk Media and Pead PR.

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Movings/Shakings: 9 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 9, 2014
  • StopPress Team
Movings/Shakings: 9 September

Changes at Davy & Chapman, Heinz, Qrious, Running with Scissors, Snakk, Pead PR and GrabOne.

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