Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
Browsing: Pead PR
Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, Erin McKenzie got an inside look at what it takes to bring the Vodafone New Zealand Music Awards to life.
Independent communications agency Pead PR has picked up a tourism client after winning a competitive pitch for Milford Sound and Queenstown tour operator Southern Discoveries.
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to “call content shit”. To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat’s arse.
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant garde fashion show.
David Paine, a leading figure in the PR industry, passed peacefully at home on Wednesday 15 March 2017.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
In what could be considered “a PR gift”, Sky are celebrating their victory against the illegal live streaming of Joseph Parker’s last match in the ring just a day before his next bout in Auckland tomorrow.
Industry happenings at MediaWorks, Xero, NBCUniveral, Pead PR, The Pond, Sovereign.
Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers, Pead PR.
Industry happenings at MKTG, Mango Communications, Saatchi & Saatchi, Tower Insurance, Hunch, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
Industry happenings at Fairfax, The Business, The Pond, 3rdeye, Pead PR and HMC Communications.
Brands are always pissing people off whether intentionally or unintentionally. One only need look at Hell’s Pizza’s or Tui’s advertising to know that. But as that old saying goes “There’s no such thing as bad publicity”, and in light of Burgerfuel’s billboard being taken down recently, we thought we’d look into whether that’s really true. Here are a few case studies and some insights from a PR company’s perspective.
Industry happenings at FCB, TVNZ, MediaWorks, RadiumOne, ApolloNation, Raydar, Ad2one, Snakk Media and Pead PR.
Industry happenings at TRB, MediaWorks, SenateSHJ, Pead PR and Frucor Beverages.
Changes at Davy & Chapman, Heinz, Qrious, Running with Scissors, Snakk, Pead PR and GrabOne.
A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.
Industry moves at the Marketing Association, 8 (8com), Fairfax, Icebreaker, Ogilvy, Zenith Optimedia, Volom, Pead PR and The Sweet Shop.
It seems the days of the sedate product launch, held seated over a light lunch, are over as tech companies get ever more daring with their stunts. Plus: Samsung and Pead part company.
While things have certainly calmed down a bit since the ’80s, this industry still has an undoubted penchant for lunching—and especially so over the silly season. It also has the skills required to draw attention to things and DineAid, a charity that helps feed the homeless and hungry, is joining forces with Pead PR and StopPress to combine these two elements into one competition, with creative Kiwi types being asked to produce a short video that tells the DineAid story.
To promote the global release of the new Xbox One console, the folk at Microsoft and Pead PR dropped one into the shark tank at Kelly Tarlton’s Aquarium. Until the official release date at midnight on 21 November, the highly coveted device will be protected by the ocean’s apex predator. And this publicity stunt continues a long tradition of using sharks in marketing.
Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.
My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you’d be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr’s Deborah Pead.
Lisa Carrington adds another healthy endorsement to her list, Fluxx gets it on with Get! Communications, Mark Copplestone takes the reins at the IAB’s mobile advertising council, Pead PR rearranges the troops, mediaR feels the warmth with Bradford Gold, Duncan Stuart returns to the land of indie, Media3 stays up late and Arielle Tai joins Datamine.
Job losses and a high-profile departure at APN, Tim Wood heads to Rapp Tribal, Paul Hancox heads to TV, Jordan Dale snaps up bcg2 scholarship and Pead PR bolsters its tech team.