It was officially announced yesterday that Bauer had made some major structural and staff changes. So we had a chat with chief executive Paul Dykzeul and commercial director Paul Gardiner about the thinking behind that strategy.
Browsing: paywalls
News
State of the -ation: behind Bauer’s strategy of content creation, diversification and digitisation
Opinion
Locking it down: will 2014 be the year of the paywall?
Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?
News
Paywalls and the search for a ‘shut up and take my money’ moment
After the launch of The Listener’s new paywall last week, Fuseworks’ Matthew Harman puts forward his views on what publishers need to do to create an online experience he’d pay for.