Clemenger Group New Zealand has announced 99 managing director Paul Manning will be departing the agency for a new venture outside of the industry.
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99’s new director of strategy Dan Bye on retail being a dirty word, scam campaigns and what makes New Zealand an attractive place to work
StopPress sits down with the recent import that 99 managing director Paul Manning described as the most important appointment he'll make this year.
The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
After six years as the executive director at Ogilvy & Mather NZ, Paul Manning has resigned from his post to take up the managing director role at .99.
Ogilvy & Mather's executive director reckons not-for-profit organisations don't necessarily need massive budgets to reach broad audiences. They just need to be smart when it comes to using digital channels.
While the era of managed corporate communications and non-disclosure agreements means pitching is far less public than the days of clients announcing how much their business was worth and which agencies would be fighting for it, the process is still all about competition. There is a winner (and occasionally winners) and there are losers. And in the recent Harcourts pitch, which was won by Contagion, it seems no-one wanted to be a loser.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
StopPress understands that Ogilvy and Mather's executive creative director Angus Hennah has left his post at the agency, bringing an end to his two-year stint. Paul Manning, Ogilvy's executive director, says that Hennah made the decision to resign and that the team at Ogilvy was disappointed to see him depart.
Pernod Ricard-owned wine producer Stoneleigh will bring some botanical intrigue to Auckland from 28 February to 8 March, as it takes over Queens Wharf with its ‘Wonder of Nature’ event. Over the course of the campaign, Stoneleigh will break the concrete flow of the city’s landscape with the introduction of suspended gardens, which were conceptualised by award-winning landscape designer Jules Moore.
It's a car that claims to get your heart racing. So Holden and Ogilvy have dangled a carrot to those who reckon they can do the opposite with a new digitally-led campaign aimed at changing the perception of the Barina.
Ogilvy & Mather has already got the Auckland Council business. And it's happily suckling from the bureaucratic teat once again, after being chosen as the full-service agency for the 2017 World Masters Games, which is "likely to be the largest event hosted in New Zealand in the next decade".
When it rains it pours, and Ogilvy & Mather's doors have been swinging in recent months. But executive director Paul Manning says exit interviews with those departing showed there is "really no particular cause or pattern".
Last week was a rough one for Ogilvy, with Kiwibank deciding to scratch its seven year itch and shack up with its STW stablemate Assignment Group. But it's balanced out the bad with a bit of good after winning the remainder of the Pernod Ricard New Zealand account and being installed as its strategic and creative communications agency.
Kiwibank has split up with Ogilvy in an effort to, as general manager of marketing Nicky Ashton says, stay fresh and vibrant. And to do that it's given the business to Ogilvy's STW stablemate Assignment Group without a pitch.
Absolut's latest artistic innovation is, as per usual, pretty impressive, with the company rejigging its entire production process in an effort to create unique patterns on four million bottles. There are only 4,800 of them available in New Zealand and, judging by the number of co-workers fawning over the bottle sitting on the StopPress desk, they might not be around for too long. But fans of the brand and its creative MO have an opportunity to get the next best thing by creating their own personalised bottle online.
Bum wiping and high fashion are fairly strange bedfellows. But Kleenex’s Paper Dresses campaign has been mixing the two surprisingly well since it launched in 2009. And the final cog in this year's nine-month campaign, which upped the ante thanks to a collaborative effort between Ogilvy, Kimberly-Clark and TVNZ, has come out on top of the September round of Colmar Brunton's Ad Impact Award.