Browsing: Paul Brunskill

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Surf2Surf drops into the paywall
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To paywall or not to paywall? That is the question bouncing around many-a-publisher’s head. Of course, if it works, extra revenue is brought in, great. But, what if the audience doesn’t go for it? And the product ends up in a worse state financially than pre-paywall, with dwindling advertisers to boot. Surf forecast website Surf2Surf has decided to take the risk, and though it’s very early days yet, results so far are promising.