Opinion
This message brought to you by Kim Kardashian’s arse
As Kim Kardashian proves, fame is big business. And it is a business advertising should be seriously looking at, says Damon Stapleton.
As Kim Kardashian proves, fame is big business. And it is a business advertising should be seriously looking at, says Damon Stapleton.
Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post’s recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.