Browsing: Pams

News
Pams and Brother earn Pent Award plaudits for private label packaging
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Known for bucking against the trend of plain-as-Jane packaging for grocery house brands, Foodstuffs’ latest investment into the design of its Pams flour range is proving to be a winner, with Auckland-based agency Brother picking up a gold award at the 2014 Pentawards, a global competition which recognises the best of packaging design.

Opinion
Home brand is where the supermarkets’ hearts are
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With the recent opening of New World and Countdown Metro in Auckland’s CBD, it seems New Zealand supermarkets are following in the footsteps of their overseas counterparts. While I can’t hide my excitement in having convenience re-enter my life, I do wonder if this may be the start of a slippery slope. Once the supermarket giant shows its face, it’s only a matter of time before the own brand phenomenon takes hold, a development that could mean the bounty of boutique food producers that currently grace our shelves may be squeezed out.

News
Four to the floor
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We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.

Who’s it for: NZTA by Clemenger BBDO and Film Construction

Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …

News
Jetpacks, cavemen, sausage people and shape-shifting All Blacks
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Here’s the latest sprinkling of TVCs for your Friday afternoon delight. We’re quite impressed with NZTA’s latest humorous effort, and Bacardi pipes up with a fancy animated offering about togetherness. Pams meanwhile presents its latest human sausage offering for winter and the All Blacks sell more stuff, this time for Weet-bix.

News
Hey Pam, meet John
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Who it’s for: Pams by Barnes, Catmur & Friends

Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the ‘house’ variety. Neither Tim Burton …

News
DDB invites Pam on a trip to the coast
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DDB NZ is trumpeting a world first, with a new campaign for Coastguard New Zealand that “will plunge everyday Kiwis into a simulated rescue mission using TVCs and live online components”. And it’s also trumpeting the win of the Pam’s account.