articles tagged 'Pak'nSave'

Commonwealth Games 2018: how advertisers are using serious stories and humour to build support for athletes

  • Advertising
  • April 10, 2018
  • StopPress Team
Commonwealth Games 2018: how advertisers are using serious stories and humour to build support for athletes

ANZ, Pak'nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.

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Pak'nSave wishes New Zealanders a ‘merry Fridgemas’ via FCB

  • Advertising
  • November 24, 2017
  • StopPress Team
Pak'nSave wishes New Zealanders a ‘merry Fridgemas’ via FCB

Pak'nSave has launched its new ‘Fridgemas’ campaign via FCB.

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Pak'nSave uses Snapchat to transform New Zealanders into Stickman

  • Advertising
  • August 11, 2017
  • StopPress Team
Pak'nSave uses Snapchat to transform New Zealanders into Stickman

Pak'nSave has celebrated its birthday by bringing out Stickman's super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a Snapchat lens.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
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Beyond the Page 2018
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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The Hot List
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
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Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand

  • Brand
  • July 19, 2017
  • StopPress Team
Google, Facebook, Microsoft: Ipsos names the most influential brands in New Zealand

Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.

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The brand support keeping Emirates Team New Zealand afloat—UPDATED

  • Advertising
  • June 28, 2017
  • StopPress Team
The brand support keeping Emirates Team New Zealand afloat—UPDATED

In the wake of Emirates Team New Zealand's victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America's Cup.

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voices

Pak'nSave: 'Big Game' hunters

  • PopPress
  • October 12, 2015
  • StopPress Team
Pak'nSave: 'Big Game' hunters

In this week's instalment of 'The Big Game', a prestigious award dished out to the best example of euphemism usage from non-sponsors hoping to ride the attention train during the Rugby World Cup, the award goes to Pak'nSave for its punny egg-based Facebook post.

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