articles tagged 'Outdoor'

OOH meets VR to showcase QMS offering

  • Advertising
  • May 8, 2017
  • StopPress Team
OOH meets VR to showcase QMS offering

Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it's created a virtual reality tour.

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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Cannes day three: another Grand Prix and success in 'Outdoor'

  • Awards
  • June 22, 2016
  • StopPress Team
Cannes day three: another Grand Prix and success in 'Outdoor'

New Zealand has fared pretty well at Cannes' third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.

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The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train

  • Media
  • November 18, 2015
  • Ben Fahy
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
iSite's The Victoria

The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

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voices

Are you a robot?

  • PopPress
  • October 1, 2015
  • StopPress Team
Are you a robot?

There's a whole heap of money flowing into digital media at the moment—and that pot just seems to keep getting bigger. But there are a fair few concerns being raised about whether that money is being spent wisely, whether it's due to bot fraud, dodgy metrics or viewability issues. Recently, one of the world's most powerful ad men, Sir Martin Sorrell, said he thought the pendulum had swung too far towards digital and it was time for marketers to reconsider the effectiveness of traditional media (which seemed to warmed the hearts of many harried publishers and broadcasters). And in New York during Ad Week celebrations, the US outdoor industry body has launched a clever campaign making the same argument by pointing out that digital has a reality problem.

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Reach and Frequency gives bus advertising a lift

  • Outdoor
  • December 2, 2014
  • StopPress Team
Reach and Frequency gives bus advertising a lift

iSite Media's head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he'll be celebrating this time around.

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Giving outdoor a voice

  • PopPress
  • May 7, 2014
  • StopPress Team
Giving outdoor a voice

It is truly amazing what advertisers can do with outdoor. Voyages-sncf.com recent campaign shows that there is still plenty of life in the world's oldest advertising medium.

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