articles tagged 'Outdoor'

APN Outdoor teams up with New Zealand Olympic Committee

  • Advertising
  • November 23, 2017
  • StopPress Team
APN Outdoor teams up with New Zealand Olympic Committee

APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.

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oOh! Media and APN Outdoor walk away from merger

  • Advertising
  • May 19, 2017
  • StopPress Team
oOh! Media and APN Outdoor walk away from merger

Last year, oOh! Media and APN Outdoor got in on the media merger action by announcing a merger to the ASX. Today that proposal has been terminated. ALSO: read the reasons behind the proposal.

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OOH meets VR to showcase QMS offering

  • Advertising
  • May 8, 2017
  • StopPress Team
OOH meets VR to showcase QMS offering

Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it's created a virtual reality tour.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
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TVNZ-NZ Marketing Awards 2015
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Outdoor moves: oOh! Media strikes up new partnerships while QMS switches on the Britomart Towers

  • Advertising
  • September 16, 2016
  • StopPress Team
Outdoor moves: oOh! Media strikes up new partnerships while QMS switches on the Britomart Towers

oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.

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Cannes day three: another Grand Prix and success in 'Outdoor'

  • Awards
  • June 22, 2016
  • StopPress Team
Cannes day three: another Grand Prix and success in 'Outdoor'

New Zealand has fared pretty well at Cannes' third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.

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voices

The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train

  • Media
  • November 18, 2015
  • Ben Fahy
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
iSite's The Victoria

The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

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Are you a robot?

  • PopPress
  • October 1, 2015
  • StopPress Team
Are you a robot?

There's a whole heap of money flowing into digital media at the moment—and that pot just seems to keep getting bigger. But there are a fair few concerns being raised about whether that money is being spent wisely, whether it's due to bot fraud, dodgy metrics or viewability issues. Recently, one of the world's most powerful ad men, Sir Martin Sorrell, said he thought the pendulum had swung too far towards digital and it was time for marketers to reconsider the effectiveness of traditional media (which seemed to warm the hearts of many harried publishers and broadcasters). And in New York during Ad Week celebrations, the US outdoor industry body has launched a clever campaign making the same argument by pointing out that digital has a reality problem.

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oOh! Media aims for the head in neuroscience study, APN Outdoor goes broad with new research

  • Media
  • March 20, 2015
  • StopPress Team
oOh! Media aims for the head in neuroscience study, APN Outdoor goes broad with new research

The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails.

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Reach and Frequency gives bus advertising a lift

  • Outdoor
  • December 2, 2014
  • StopPress Team
Reach and Frequency gives bus advertising a lift

iSite Media's head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he'll be celebrating this time around.

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Outdoor players join forces to form Go Media

  • Outdoor
  • September 5, 2014
  • Damien Venuto
Outdoor players join forces to form Go Media

Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.

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Giving outdoor a voice

  • PopPress
  • May 7, 2014
  • StopPress Team
Giving outdoor a voice

It is truly amazing what advertisers can do with outdoor. Voyages-sncf.com recent campaign shows that there is still plenty of life in the world's oldest advertising medium.

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APN Outdoor launches first of six digital billboards in Auckland

  • Outdoor
  • July 1, 2013
  • Sim Ahmed
APN Outdoor launches first of six digital billboards in Auckland

APN Outdoor and Auckland Council are taking the first step towards transforming Auckland's CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.

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APN Outdoor bringing digital billboards to Auckland

  • Advertising
  • April 26, 2013
  • Sim Ahmed
APN Outdoor bringing digital billboards to Auckland

This week saw the launch of APN Outdoor's 'Turning Heads' campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.

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