Last year, oOh! Media and APN Outdoor got in on the media merger action by announcing a merger to the ASX. Today that proposal has been terminated. ALSO: read the reasons behind the proposal.
Marketing, advertising & media intelligence
Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it's created a virtual reality tour.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
New Zealand has fared pretty well at Cannes' third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.
The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.
There's a whole heap of money flowing into digital media at the moment—and that pot just seems to keep getting bigger. But there are a fair few concerns being raised about whether that money is being spent wisely, whether it's due to bot fraud, dodgy metrics or viewability issues. Recently, one of the world's most powerful ad men, Sir Martin Sorrell, said he thought the pendulum had swung too far towards digital and it was time for marketers to reconsider the effectiveness of traditional media (which seemed to warmed the hearts of many harried publishers and broadcasters). And in New York during Ad Week celebrations, the US outdoor industry body has launched a clever campaign making the same argument by pointing out that digital has a reality problem.
The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails.
iSite Media's head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he'll be celebrating this time around.
Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.
It is truly amazing what advertisers can do with outdoor. Voyages-sncf.com recent campaign shows that there is still plenty of life in the world's oldest advertising medium.
APN Outdoor and Auckland Council are taking the first step towards transforming Auckland's CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.
This week saw the launch of APN Outdoor's 'Turning Heads' campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.