Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).
Marketing, advertising & media intelligence
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
Outdoor digital advertising has had a slow roll out in Auckland due to council regulations about visual impact and safety, and this means that Auckland doesn't quite have the digital glow of New York's cityscape just yet. However, outdoor digital advertising is gaining momentum in the Super City, and the Auckland Council is showing a willingness to engage with out-of-home media owners on the incorporation of new digital sites. While outdoor advertising company APN was the first to unleash a digital billboard in Auckland city, other companies were soon to follow. And one of the latest is iSite, which has just announced a new billboard collection called ‘Aura’ that will feature two high profile sites in the heart of Newmarket in June, according to iSite Media chief executive Wayne Chapman.