articles tagged 'opinion'

The importance of culture: why mergers don't always last

  • Voices
  • December 19, 2017
  • Colleen Ryan
The importance of culture: why mergers don't always last

In light of NZME and Fairfax's merger appeal being rejected by High Court after the Commerce Commission refused to approve the deal, we take a look at a piece by TRA's Collen Ryan about how love doesn't always last in mergers.

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What if the right answer is wrong?

  • Voices
  • August 23, 2017
  • Damon Stapleton
What if the right answer is wrong?

Damon Stapleton tells a personal story to show that doing something the wrong way can sometimes deliver a marvellous result.

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Facebook Watch: the latest player to grapple for the content throne

  • Voices
  • August 16, 2017
  • Anthony Gardiner
Facebook Watch: the latest player to grapple for the content throne

Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook's growing interest in this space.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The wisdom of taxi drivers

  • Voices
  • June 16, 2017
  • Damon Stapleton
The wisdom of taxi drivers

What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he's encountered over the last 20 years.

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Why the social feed is the future of TV

  • Opinion
  • May 3, 2017
  • Sam Aldred
Why the social feed is the future of TV

Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).

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voices

PR needs to spend less time feeding the haters

  • Opinion
  • November 28, 2016
  • Carrick Graham
PR needs to spend less time feeding the haters

PR specialist, former tobacco lobbyist and walking controversy machine Carrick Graham thinks PR firms need to spend less time appeasing aggrieved third parties and more time driving results for their clients.

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The small brand’s guide to dating

  • Opinion
  • September 22, 2016
  • Jessica Venning-Bryan
The small brand’s guide to dating

Flick Electric's Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.

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Why do some brands have such terrible slogans?

  • Opinion
  • August 22, 2016
  • Peter Kerr
Why do some brands have such terrible slogans?

Copywriter Peter Kerr vents about some of the less-than-inspired slogans that business owners have coupled with their brands.

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'Are we monkeys or just fools?' asks Mango's Claudia Macdonald

  • Opinion
  • June 28, 2016
  • Claudia Macdonald
'Are we monkeys or just fools?' asks Mango's Claudia Macdonald

In an ever-changing marketing world, Mango Communications' Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.

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No more awards, please

  • Opinion
  • June 15, 2016
  • Justin Mowday
No more awards, please
Who's keen for a Kinsale Shark?

DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they're losing their meaning.

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PHDiQ's Christophe Spencer weighs up the strengths and weaknesses of KPEX

  • Opinion
  • April 11, 2016
  • Christophe Spencer
PHDiQ's Christophe Spencer weighs up the strengths and weaknesses of KPEX

The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.

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'A giant faceless provider of creative solutions will never create great work' says Damon Stapleton

  • Opinion
  • April 6, 2016
  • Damon Stapleton
'A giant faceless provider of creative solutions will never create great work' says Damon Stapleton

DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.

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Horse's Mouth: Tom Ruddenklau, Volkswagen

  • Opinion
  • February 19, 2016
  • Damien Venuto
Horse's Mouth: Tom Ruddenklau, Volkswagen

Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.

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Why marketers need to take a serious look at customer experience in 2016

  • Sponsored content
  • January 27, 2016
  • Kevin Fitzsimons
Why marketers need to take a serious look at customer experience in 2016

While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.

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So long, and thanks for all the fish

  • The last post
  • January 26, 2016
  • Ben Fahy
So long, and thanks for all the fish
Fahy and Venuto complete the ceremonial editorial shirt swap

As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).

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