Damon Stapleton tells a personal story to show that doing something the wrong way can sometimes deliver a marvellous result.
Marketing, advertising & media intelligence
Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook's growing interest in this space.
What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he's encountered over the last 20 years.
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
PR specialist, former tobacco lobbyist and walking controversy machine Carrick Graham thinks PR firms need to spend less time appeasing aggrieved third parties and more time driving results for their clients.
Flick Electric's Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.
Copywriter Peter Kerr vents about some of the less-than-inspired slogans that business owners have coupled with their brands.
In an ever-changing marketing world, Mango Communications' Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they're losing their meaning.
The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.
DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.
Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.
While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.
As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).
"... to systematically abuse and hassle an organisation because you personally don’t like something that breaks no law and does no harm to anyone either human or animal, is not a way for a civilised society to behave. It’s just bullying."