articles tagged 'OOH'

Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

  • Advertising
  • August 23, 2018
  • Erin McKenzie
Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.

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SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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Adshel Day Buying to give flexibility across its network

  • Advertising
  • December 7, 2017
  • StopPress Team
Adshel Day Buying to give flexibility across its network

Adshel New Zealand has announced the launch of Adshel Day buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...

QMS launches digital trading platform, acquires New Zealand start-up Digital Commons

  • Advertising
  • December 7, 2017
  • StopPress Team
QMS launches digital trading platform, acquires New Zealand start-up Digital Commons

QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.

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APN Outdoor teams up with New Zealand Olympic Committee

  • Advertising
  • November 23, 2017
  • StopPress Team
APN Outdoor teams up with New Zealand Olympic Committee

APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.

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voices

Adshel adds 70 screens, completes National Digital Roadside Network expansion

  • Advertising
  • November 22, 2017
  • StopPress Team
Adshel adds 70 screens, completes National Digital Roadside Network expansion

Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.

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Adshel and APN Outdoor introduce new digital sites

  • Advertising
  • May 30, 2017
  • StopPress Team
Adshel and APN Outdoor introduce new digital sites

In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.

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Don't miss 32 percent of your audience, urges Adshel

  • Advertising
  • May 15, 2017
  • StopPress Team
Don't miss 32 percent of your audience, urges Adshel

There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it's running a competition asking marketers for their best memes.

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The great outdoors: Adshel gets creative with chips and real estate

  • Advertising
  • August 3, 2016
  • StopPress Team
The great outdoors: Adshel gets creative with chips and real estate

Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.

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Adshel rolls out digital roadside ads and competition to match

  • Advertising
  • July 12, 2016
  • StopPress Team
Adshel rolls out digital roadside ads and competition to match

Adshel has launched New Zealand's first national digital roadside network, Adshel Live, and to celebrate its screens, it's giving Kiwis the chance to win one for themselves.

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Disney brings posters to life

  • PopPress
  • May 19, 2016
  • StopPress Team
Disney brings posters to life

Digital outdoor advertising shells are allowing creatives do more than ever in the space, and with a little Disney magic posters can even come to life.

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Tech Watch: Adshel CEO Rob Atkinson looks into the future of out-of-home advertising

  • Didge
  • April 27, 2016
  • Erin McKenzie
Tech Watch: Adshel CEO Rob Atkinson looks into the future of out-of-home advertising

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.

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Outdoor players join forces to form Go Media

  • Outdoor
  • September 5, 2014
  • Damien Venuto
Outdoor players join forces to form Go Media

Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.

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iSite and APNO put up their dukes as out-of-home consolidation continues

  • Media
  • August 25, 2011
  • Ben Fahy
iSite and APNO put up their dukes as out-of-home consolidation continues

iSite Media, New Zealand’s largest out of home advertising supplier, has entered into an agreement to purchase all of OTW's billboard sites. But the deal will only go ahead if the Commerce Commission believes it won't substantially lessen competition in the market.

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