articles tagged 'online advertising'

Colenso BBDO admits pre-roll ads suck in new campaign

  • Advertising
  • December 4, 2013
  • Damien Venuto
Colenso BBDO admits pre-roll ads suck in new campaign

Colenso BBDO has created an ad campaign featuring 64 unique videos that calls out pre-roll ads for being a nuisance. Each ad is linked to the video that the viewer originally searched for and comes with a customised line that mentions the desired content.

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MSN research predicts massive upswing in online advertising

  • Advertising
  • July 18, 2011
  • StopPress Team
MSN research predicts massive upswing in online advertising

Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger. MSN decided to find out and conducted some modestly sized local industry research, with results indicating that the majority (87 percent) of local agencies are expecting to see bigger online video advertising budgets over the next 12 months.

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Online Advertising & Branded Content: Special Group

  • Advertising
  • April 1, 2011
  • StopPress Team
Online Advertising & Branded Content: Special Group

Special Group, Salt Interactive and Orcon took the humble web banner to places the web banner has never been before in New Zealand and took gold in Online Advertising for their efforts with Orcon. And, by adding Twitter and Facebook functions, it became a rare beast: a banner that was actually shared among friends, showing that interactive utility shows its stripes when impressive content is created to suit the medium. Special Group also won bronze in the branded content for the Volvo 'Blindfold' campaign.

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Digital cats get cream as online ad spend continues swiftly upwards

  • Digital
  • August 24, 2010
  • StopPress Team
Digital cats get cream as online ad spend continues swiftly upwards

The Interactive Advertising Bureau of New Zealand (IAB) and PricewaterhouseCoopers (PwC) have released the online advertising expenditure figures for Q2, 2010. And whaddya know, yet more massive growth, especially—and surprisingly—in the often-lambasted display advertising category.

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Penchant for online slows, but continues to grow

  • Advertising
  • March 9, 2010
  • StopPress Team
Penchant for online slows, but continues to grow

The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media.

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The curse of the foreign eyeballs

  • Advertising
  • February 19, 2010
  • Deirdre Robert
The curse of the foreign eyeballs

Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’.

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Saatchi wins trans-Tasman MSN award

  • News
  • September 24, 2009
  • Frances Chan
Saatchi wins trans-Tasman MSN award

In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through. The Saatchi team ...

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