NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
Marketing, advertising & media intelligence
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it's achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
After 18 months of having its comment section switched on, RNZ has decided it will no longer allow comments on its website and it will phase out the capability on its site by the end of the week, instead encouraging comments on its social media channels. We chat to RNZ's Megan Whelan about why it made the decision and what it means for its audience. PLUS: how technology might improve comment sections in the future, and Fairfax’s approach to its comment sections.
Google has confirmed that New Zealand country director Tony Keusgen has been replaced by Stephanie Davis.
TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster's chief executive Kevin Kenrick about why it's made this move.
It's no secret that 2015 has been punctuated by some horrific moments, with the Nepal Earthquake, the Paris attacks, the refugee crisis and the Charleston Shooting standing out as some of the more harrowing examples. But interspersed alongside these events, there were also many positive moments that saw people celebrate and express their creativity online. YouTube, Facebook, Twitter and Ted look back at the moments that defined the year.
The rise of “wellness” products and services such as cold-pressed juice bars, raw and paleo eateries, boutique yoga studios and alternative therapies has brought with it a specific vocabulary. Some of these wellness words sound like science; some, especially those coming from Deepak Chopra, have the ring of religon, and quite a few are so divorced from meaning that they’re uncategorisable. After overdosing on YouTube philosophical debates one night, Australian web developer Seb Pearce wrote some code to randomly generate New Age copy at the push of a button.
Shower thoughts, Scout, The Spinoff and why big media struggles to launch new online media brands—UPDATED
While showers can be vicious killers, water on the neck can also create moments of clarity, so it's generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.
A few months back Vodafone launched a campaign aimed at teaching parents how to keep their kids safe online. But sometimes you need more than a parent's guidance. You need technology. And Torch, a special router for parents that claims to stop kids from accessing dodgy content and imposes limits on the amount of time they spend online, created an ad that shows how innocent search terms are not always so innocent.
Industry happenings at Hourigan International, Spark, Finch and Federation.
Industry happenings at NZ Herald, IAB NZ, Cuisine magazine, TRA, Group M, Hunch and Hypermedia.
Up Country: the Otago Daily Times' Barry Stewart on the enduring power of local journalism, people power and the joy of Super Rugby victory
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. First up, Barry Stewart, the newly appointed editor of the Otago Daily Times.
As part of its new season launch, TVNZ announced the impending introduction of a short-form platform called OnDemand Shorts, which will be housed within the overarching TVNZ OnDemand offering and feature three- to five-minute video clips. And the broadcaster's looking to work with advertisers to fill the new platform with content.