Who's it for: Air New Zealand by True
Why we like it: With all the attention the plant-based Impossible Burger has been getting in the media lately, the border security officer's assessment it being a celebrity is not unjustified. It's been a controversial arrival, with acting prime minister Winston Peters and former primary industries minister Nathan Guy calling out the airline for not promoting local meat, while others have praised it for the vegetarian-friendly addition. For those who haven't caught up on the news, alongside some dad jokes about spreading buns and meaty looking plants, the ad does a good job of explaining Air New Zealand's new meat-free meal.
Who's it for: Tourism New Zealand by Augusto
Why we like it: Like previous tourism campaigns New Zealand's beautiful landscapes are once again on show but this spot has a point of difference as it also highlights Kiwi's welcoming nature. From a simple "hi" as people pass on a track to a "kia ora" when walking on the beach, the video journeys across the country with visitors making themselves at home as it goes. And for those of us watching from New Zealand it makes us feel proud to be a Kiwi.
Who's it for:Lightbox NZ by Shine
Why we like it: We all know moths are attracted to the light, but who knew they are eager movie watches. Dressing humans as moths to crash a couple's quiet night in with a film is certainly a unique, and kind of creepy, approach for Lightbox to take to promote its movie offering but it got us talking.