Almost one in three New Zealand adults aged 15 years and over are obese as well as one in nine children aged two to 14 years, and now Sealord is taking a stand to reduce those rates. It's on a mission to make New Zealand healthier in a new brand platform, by Ogilvy & Mather, which kicks off with a story about a father and daughter learning to swim.
Marketing, advertising & media intelligence
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Industry happenings at Frucor, Qrious, Ogilvy & Mather, PHD Group, Tenfold and Postr.
Ogilvy & Mather has a new creative director in Glenn Wood, who has stepped into the full time role following freelance work for the agency.
It's not often the word 'beautiful' can be used to describe a piece of advertising, but it's very fitting in this instance.
The New Zealand Police have launched a new recruitment campaign in the hopes of attracting empathetic people to the force. Using a social experiment, police and Ogilvy & Mather asked Kiwis if they would walk past someone in need or stop and help. However, it's not just questions of morality being raised, some viewers were also wary of the campaign's tactics.
Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, with its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time the spot tells the story of a boy who wants a girl to notice him.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
Ogilvy & Mather loses a couple more from its executive ranks, Paul Maher signs on to steady the ship
Former MediaWorks TV chief executive Paul Maher will be joining Ogilvy & Mather early next year in an executive capacity that will see him working closely alongside managing director Greg Partington. PLUS: Greg Whitham and Terry Daly depart, and WPP looks set to up its stake in STW.
A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.
Ogilvy & Mather took out the July Newspaper Ad of the Month award for its topical Rebel Sport ad ‘National Pride’, scooping up $500 for the win.
The idea of multiple discovery is that "scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors." It happened with the theory of evolution, it happened with the discovery of oxygen and it's happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton's Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.
Rebel Sport has released the latest iteration of its winter campaign via Ogilvy & Mather which features a mysterious graffiti artist bringing a sports club’s motto to life at its clubhouse.
Kleenex has released a TVC via Ogilvy & Mather called the “We’re behind bums” manifesto featuring comedian Madeleine Sami spinning an impassioned rhyme about our forgotten behinds.