articles tagged 'Ogilvy & Mather'

Police question the morals of passers-by with viral recruitment campaign

  • Advertising
  • March 31, 2016
  • Erin McKenzie
Police question the morals of passers-by with viral recruitment campaign

The New Zealand Police have launched a new recruitment campaign in the hopes of attracting empathetic people to the force. Using a social experiment, police and Ogilvy & Mather asked Kiwis if they would walk past someone in need or stop and help. However, it's not just questions of morality being raised, some viewers were also wary of the campaign's tactics.

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BP tackles young love as it moves on from Peter and the rabbit

  • Advertising
  • March 15, 2016
  • StopPress Team
BP tackles young love as it moves on from Peter and the rabbit

Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, with its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time the spot tells the story of a boy who wants a girl to notice him.

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KFC celebrates rugby fandom and family ties

  • Advertising
  • February 26, 2016
  • StopPress Team
KFC celebrates rugby fandom and family ties

Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.

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Beast wars: BP's lost rabbit beats Vodafone's lost pig in Colmar Brunton Ad Impact award

  • Ad Impact
  • July 7, 2015
  • StopPress Team
Beast wars: BP's lost rabbit beats Vodafone's lost pig in Colmar Brunton Ad Impact award

The idea of multiple discovery is that "scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors." It happened with the theory of evolution, it happened with the discovery of oxygen and it's happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton's Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.

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The Tweeting Panamanian pothole

  • June 4, 2015
  • StopPress Team
The Tweeting Panamanian pothole

One of the last things you would expect to be tweeting away is a pothole. Yes, you heard correctly, a pothole. The Tweeting pothole was designed by Ogilvy & Mather and consists of a device that has been placed in potholes which is activated when driven over, sending out hilarious activist Tweets to the Department of Public works.

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