As the Super Rugby season returns, so have KFC's rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support - this time by letting them spend time with the players.
Marketing, advertising & media intelligence
Raise a glass for Dulux, Rebel Sport, Rodney Wayne, New Zealand Transport Agency and Blunt Umbrellas.
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
After 20 years with Ogilvy & Mather, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
UPDATE: Auckland Council confirms Clemenger Group, Federation and Ogilvy & Mather as its new partners
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
Warning: the content in this ad might lead to eyes welling, sporadic lip wobbles or discomfort in the throat (or a combination of all three) among dads.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a 'Hungry Moves' competition inspired by a smooth-moved cleaner.
Round of applause to Sleepyhead, Countdown, TVNZ and Air New Zealand.
AA Smartfuel and Countdown are each celebrating the supermarket's joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.
Take a bow Heinz Wattie’s, Rebel Sport, TrackSafe and Starship.
Rebel Sport has launched a new spine-tingling campaign, via Ogilvy, that profiles All Black Malakai Fekitoa, whose resilience proved him worthy of the team jersey.