Browsing: Ogilvy

News
From 12 floppy disks to connected fridges: Countdown celebrates its 20-year online shopping journey
By

A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.

News
‘What do you do for a living?’
By

We’ve all been unemployed at some point in our lives and probably will be unemployed again. And sure, when we’re younger it’s socially acceptable. But as we move through our twenties and beyond there is more expected of us, and when in between jobs (or just.. without one) it’s never fun to be asked what you do to pay the bills. That’s what these ads for Careers 24 address.

News
Around the corner from everywhere: celebrating 100 years of the Coke bottle
By

If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle. And this year, one of the most ubiquitous brands in Kiwi consciousness celebrates the 100th anniversary of its easily recognisable bottle.

News
Another missing animal: BP helps reunite a bunny with its owner in endearing brand ad
By

If two recent additions to the Kiwi advertising canon are anything to go by, then it would appear that New Zealanders have difficulty keeping track of the whereabouts of their four-legged co-habitants. Following on from Vodafone’s recent spot chronicling the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP is now also pulling at the heartstrings with a 90-second spot (by Ogilvy and Waitemata Films) that shows a motorcyclist going to extreme measures to reunite a bunny with its owner.

News
The Harcourts ‘he said, she said’
By

While the era of managed corporate communications and non-disclosure agreements means pitching is far less public than the days of clients announcing how much their business was worth and which agencies would be fighting for it, the process is still all about competition. There is a winner (and occasionally winners) and there are losers. And in the recent Harcourts pitch, which was won by Contagion, it seems no-one wanted to be a loser.

1 2 3 6