Browsing: NZTBC

News
Telcos, energy and retail sectors fork out for more TV time
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The third quarter ad revenue results for the major television broadcasters were released not long ago and showed things were slowly moving back to the level of the glory days. At the time, we couldn’t get hold of New Zealand Television Broadcaster’s Council chief exec Rick Friesen, but he called back and, while he wasn’t able to discuss results of specific broadcasters, he was able to shed some light on a few interesting sectoral trends.

Not Rick Friesen

News
Green shoots bloom as TV ad revenue continues to head in right direction
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As Westpac chief economist Brendan O’Donovan said at a CAANZ/ANZA seminar ‘Nurturing the Green Shoots earlier this year, when economic times are tough, they’re usually much worse in the marcomms  sector. But, conversely, when things start looking up, it reacts faster than the economy. And, judging by the just released third quarter television advertising revenue figures from the New Zealand Television Broadcasters council (as well as the outdoor results released last week) the long-awaited upswing appears to have cometh.