Last night, New Zealand's radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
Marketing, advertising & media intelligence
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Immediate CPR can double or triple a person's chance of survival and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne's Ben Goodale.
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
iHeartRadio has extended its advertising offering by launching digital audience targeting across its live broadcast radio and digital stations.
NZME Vision and Radius Care have partnered up to create a heartwarming video depicting a family reunion both virtually and in real life.
Examining the state of education through one of the country’s most disadvantaged schools, The New Zealand Herald debuts its first foray into long-form documentary video.
Industry happenings at MediaWorks, Young & Shand, NZME, SoundCloud and EditMate.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Shayne Currie, managing editor at NZME, has to say.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. We chat to NZME chief commercial officer Laura Maxwell about the commercial opportunities this move has created.
NZME's CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.
At a time of significant print decline as audiences migrate to digital, the NZ Herald has avodied the downward trend by growing its print readership year on year. We chat to NZME managing editor Shayne Currie about how the team has managed to do this.