The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Marketing, advertising & media intelligence
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon's Alexa.
Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what The Hits' Sarah, Sam and Toni have to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Cassie Roma, general manager of content marketing at NZME, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Matt Headland, chief commercial officer at NZME, has to say.
NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
This week, NZME entered the popular true-crime podcast genre with Chasing Ghosts, an investigation into the cold case disappearance of Amber-Lee Cruickshank in 1992. We talk to senior crime reporter and lead journalists on the project Anna Leask about how she brought the 25-year-old story to life.
NZME chief commercial officer Matt Headland sits down for chat with StopPress about the latest round of radio results.
NZME's Group Creative team has a new leader with Jono Coles joining as executive creative director.
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME's readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times' have a mixed bag of results.
NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.