NZME's Group Creative team has a new leader with Jono Coles joining as executive creative director.
Marketing, advertising & media intelligence
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME's readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times' have a mixed bag of results.
NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.
NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
NZME is growing its social media capabilities by partnering with Mish Guru to deliver innovative and creative Snapchat solutions for its brands and clients.
It's an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it's going with the future.
NZME's Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country's eateries with a new campaign to promote its booking and takeaway services.
Last night, New Zealand's radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Immediate CPR can double or triple a person's chance of survival and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne's Ben Goodale.
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.