Browsing: NZFW

News
Happy Snapr: Fashion Week spreads the photographic love
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NZ Fashion Week has finished for another year. And, away from all the preening, strutting and Blue Steeling on the catwalk, a new Kiwi-conceived social media tool was making a name for itself behind the scenes, with the free iPhone photo app Snapr being employed to stream and geo-tag live photos from the runway straight to the NZFW website.

News
NZFW embraces new sponsors – and social sartorial media
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With a pesky global financial crisis, the Rugby World Cup sucking up the corporate cash and the six year relationship with Air New Zealand as naming rights sponsor coming to an end, necessity has dictated a few new, cost-effective marketing tactics in the tenth year of New Zealand Fashion Week (NZFW).