Browsing: NZBCF

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Raising funds through fashion: NZBCF tries to outnumber breast cancer with clever t-shirt campaign
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Scarcity is a powerful motivator, as anyone looking for a fancy chocolate milk in the past few months could probably attest, and the New Zealand Breast Cancer Foundation, with the help of Previously Unavailable and DDMMYY, is trying to tap into that by selling 1000 different t-shirts that are numbered one to 1,000 and cost the dollar value of their individual numbers.

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Message in a blob
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Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.

An ad for the campaign was filmed in Auckland …