A Queen Street bus shelter has had a make-over with a set of red curtains added to promote the Red Cross ‘Curtain Call’ with NZ Post.
Marketing, advertising & media intelligence
Colleen Ryan interviews NZ Post's chief executive David Walsh, and group general manager of customer experience, brand and people at NZ Post, Jo Avenell about transformation, leadership and the internet.
Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it's been given a digital makeover.
High fives for Spark, NZ Post, ANZ, The University of Otago and Power Farming.
NZ Post and Clemenger BBDO called on hip-hop dancer and choreographer Parris Goebel and her crew of dancers for its new ‘My Parcels, My Way’ campaign, promoting its flexible range of parcel delivery options.
A tip of the hat to BP, Pedigree, NZ Post and Rebel Sport this week.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That's resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it's the role NZ Post can play as a supplier to business that it's focusing on for its new brand campaign, You Can.
A 21-gun salute for Haier, Rebel Sport, Fiji Air, New World and NZ Post/Maori TV this week.
In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.
New Zealand Post and its in-house subsidiary Kiwibank have announced plans to bring their media accounts together, and several agencies are currently involved in a pitch for the new combined account.
Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post's recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.
Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it's on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.
Changes to postal services—and NZ Post’s reluctance to budge on price—are pushing direct marketers down the digital path, says Ben Goodale.
This industry isn't renowned for its institutional memory and, when looking for candidates for the Back Then section in NZ Marketing, it's a surprisingly common occurrence to hear back from agencies and brands who aren't able to find any of their early advertising work. Online repositories are certainly helping to remedy that situation, and a good example of that is the nostalgia section on the new website of Wellington creative consultancy Doublefish, which is worth a gander for anyone with a passing interest in the craft of advertising—or local popular culture.
David Thomason and Lew Bentley take on Effie responsibilities, DDB Worldwide shifts its creative nerve centre to Shanghai, Mick Connolly joins Waitemata Films, Senate Communications nabs two senior bods, Miles Gandy kicks off his new biz with New Zealand Geographic, Datamine adds two to the flock and AUT trumpets another win for its students.