It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Browsing: NZ Herald Focus
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Investing in quality journalism: Shayne Currie on NZ Herald Focus’ award-winning audience growth
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NZME puts the focus on New Zealand’s female athletes in the lead up to the Olympics
NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She’s got Game.
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NZME throws video into ‘focus’ as it gears up to launch a bulletin news show
NZME is putting its “state-of-the-art” newsroom to use, launching a video news show next month dubbed NZ Herald Focus, hosted by some well-known media personalities. We chat to managing editor Shayne Currie about the show’s content, the strategy behind it and the decision to step into an already crowded space.