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A feast for the eyes
There’s nothing trendier than a food truck, but this food truck from Nikon has an optical catch—it only serves food you can read off the menu.
There’s nothing trendier than a food truck, but this food truck from Nikon has an optical catch—it only serves food you can read off the menu.
As sponsors of the Wellington International Sevens, Nikon set out to build brand awareness amongst the thousands of fans that turn out for New Zealand’s biggest annual party. With a bit of help from BRR Ltd, it created an integrated campaign that stood out in the stadium and saw its fan base rocket up a whopping 850 percent.