articles tagged 'Nike'

Nike ups the ante of 'Just Do It'

  • PopPress
  • July 14, 2017
  • StopPress Team
Nike ups the ante of 'Just Do It'

Nike Australia has taken a fresh approach to its 'Just Do It' slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.

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Local artist Andrew J Steel fuses art with Nike shoes

  • Advertising
  • April 5, 2017
  • Elly Strang
Local artist Andrew J Steel fuses art with Nike shoes

Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.

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Kevin Hart goes running mad

  • PopPress
  • January 24, 2017
Kevin Hart goes running mad

What at first starts as a standard celebrity endorsement video for a new product quickly descends into one man's—completely unhinged—obsession with running in Nike's new video series, featuring comedian Kevin Hart (and his glorious beard). The series is introduced via a short clip, showing Hart excitedly unboxing the new product. From there, the madness ensues, with Hart putting on his best impersonation of Forrest Gump crossed with the protagonist from Into the Wild.

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voices

Nike brings a new meaning to personal training

  • PopPress
  • January 22, 2015
  • StopPress Team
Nike brings a new meaning to personal training

Nike has been one of the leading proponents of the quantified self trend with its suite of Nike+ products and Fuelband. Now, with the help of AKQA, it's put some of that data to good use with the Your Year app and has created over 100,000 personalised animated films based on the activities of some of its more active users. And as well as celebrating the athletic achievements of its users, the videos also aim to inspire them to outdo their 2014 accomplishments.

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Innovation on rotation

  • PopPress
  • September 16, 2014
  • StopPress Team
Innovation on rotation

Nike is rightfully renowned as one of the world's most innovative companies, and its approach to marketing those innovations is similarly creative. The company kicked off in 1964 and it released its first swoosh-enabled shoe in 1971 and since then it has released a huge array of footwear. So, as part of its Genealogy of Innovation campaign, 200 pairs have been brought together in a two minute film that charts "seven, game-changing eras": Genesis, Reformation, Golden Age, Enlightenment, Rennaissance, Transformation and Revolution.

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More doing, less describing: what brands can learn from actors

  • Decoder
  • July 14, 2014
  • Andrew Lewis
More doing, less describing: what brands can learn from actors

Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.

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Nike's attack of the clones

  • PopPress
  • June 10, 2014
  • StopPress Team
Nike's attack of the clones

With the 2014 FIFA World Cup just around the corner, brands are doing their best to link with this prestigious event any way they can. Nike has just done it again with their latest spot titled "The Last Game".

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Nike's 2014 football push shows that pressure makes diamonds

  • PopPress
  • April 2, 2014
  • StopPress Team
Nike's 2014 football push shows that pressure makes diamonds

Nike isn't an official Football World Cup sponsor. But when has that ever mattered? Back in 2010, it certainly didn't stop it from riding on the coattails of the tournament and creating one of the best sporting ads ever made with Write the Future. Now it's aiming to do the same for the upcoming tournament in Brazil with its Risk Everything campaign.

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Why runners run

  • PopPress
  • December 3, 2013
  • StopPress Team
Why runners run

We've always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence. Let The Run Tell You Why, it says. Better yet, let the guy in the hotdog costume explain himself.

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Nurture the cream of your social crop

  • Social media
  • September 25, 2013
  • Amanda Sachtleben
Nurture the cream of your social crop

If you don't want your company to be the socially awkward kid in new world of communication between brands and consumers, make sure you look after your two-and-a-half percent, says Kiwi marketing guru Sarah O'Hagan.

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