Nike Australia has taken a fresh approach to its 'Just Do It' slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.
Marketing, advertising & media intelligence
Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.
What at first starts as a standard celebrity endorsement video for a new product quickly descends into one man's—completely unhinged—obsession with running in Nike's new video series, featuring comedian Kevin Hart (and his glorious beard). The series is introduced via a short clip, showing Hart excitedly unboxing the new product. From there, the madness ensues, with Hart putting on his best impersonation of Forrest Gump crossed with the protagonist from Into the Wild.
Nike shows the true potential of athletes and motivational speeches in its latest 'Unlimited You' spot.
Nike has gone the content marketing route by creating an original web series to get more women into fitness (and buying its shoes).
Today Spark Home, Mobile and Business appointed Clive Ormerod as its new general manager of marketing.
Nike has been one of the leading proponents of the quantified self trend with its suite of Nike+ products and Fuelband. Now, with the help of AKQA, it's put some of that data to good use with the Your Year app and has created over 100,000 personalised animated films based on the activities of some of its more active users. And as well as celebrating the athletic achievements of its users, the videos also aim to inspire them to outdo their 2014 accomplishments.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Nike is rightfully renowned as one of the world's most innovative companies, and its approach to marketing those innovations is similarly creative. The company kicked off in 1964 and it released its first swoosh-enabled shoe in 1971 and since then it has released a huge array of footwear. So, as part of its Genealogy of Innovation campaign, 200 pairs have been brought together in a two minute film that charts "seven, game-changing eras": Genesis, Reformation, Golden Age, Enlightenment, Rennaissance, Transformation and Revolution.
Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.
With the 2014 FIFA World Cup just around the corner, brands are doing their best to link with this prestigious event any way they can. Nike has just done it again with their latest spot titled "The Last Game".
Nike isn't an official Football World Cup sponsor. But when has that ever mattered? Back in 2010, it certainly didn't stop it from riding on the coattails of the tournament and creating one of the best sporting ads ever made with Write the Future. Now it's aiming to do the same for the upcoming tournament in Brazil with its Risk Everything campaign.
We've always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence. Let The Run Tell You Why, it says. Better yet, let the guy in the hotdog costume explain himself.
If you don't want your company to be the socially awkward kid in new world of communication between brands and consumers, make sure you look after your two-and-a-half percent, says Kiwi marketing guru Sarah O'Hagan.
The 65th Primetime Emmys are coming up soon. But before they choose the best actors and TV shows, they chose the best commercial and it was Canon's beautiful 'Inspired' spot by Grey and MJZ director Nicolai Fuglsig that took it out.