Whittaker’s has grown from humble beginnings to a world-class chocolate company. Partnering with the domestic goddess Nigella Lawson, it’s encouraged consumers to join the switch to New Zealand’s finest chocolate.
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Whittaker’s has unveiled a new Destinations range in a star-studded video featuring Nigella Lawson and comedians turned chocolate enthusiasts Stephen Fry, Joanna Lumley and Bill Bailey.
Whittaker’s has released a campaign via Assignment Group to promote the newest additions to its artisan range, and it’s brought back its brand mascot Nigella Lawson.
Whittaker’s has released four TVCs via Assignment Group to advertise its new artisan chocolate, which sees Nigella Lawson reprising her role as domestic goddess.
There was plenty of media frothing when Nigella Lawson ventured to Wellington recently and shut off part of the train station to film a new ad for Whittaker’s. And now the result of that filming—a taste test that aims to get punters to switch to its five-roll refined variety—has been released across Australasia.
Whittaker’s signed up Nigella Lawson as its mascot back in 2012 when she was still the high priestess of euphemistic domesticity. That reputation changed markedly after the domestic abuse saga and the ensuing divorce proceedings that revealed she had used substances slightly more illicit than five roll refined chocolate. But Whittaker’s and its agency Assignment Group have stuck by their woman and just released an ad to promote the Creamy Milk Challenge.
Whittaker’s and Assignment Group have been successfully beating the patriotic, family-owned, challenger brand drum for many years. But, due to New Zealand’s International Inferiority Complex (IIS), everyone knows that anything with Kiwi provenance needs a ringing foreign endorsement before it can be considered a true success and Whittaker’s has got a good one in the form of UK celebrity chef and unashamed chocolate lover Nigella Lawson, who has signed on to promote the new five roll refined Creamy Milk Chocolate—and give the Swiss a bit of a hurry up.