We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
Marketing, advertising & media intelligence
Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME's readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times' have a mixed bag of results.
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
Nielsen has released its National Readership Survey Q2 2016 – Q1 2017 to reveal New Zealand’s top 10 magazines according to readership. And holding strong at the top is AA Directions while KiaOra pipped NZ Geographic at the post to reclaim its spot on the 10th rung.
Top 10 Magazines: New Zealand Geographic makes first appearance on the list, AA Directions continues to lead
Nielsen has released its latest National Readership Survey to reveal New Zealand's top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, New Zealand Geographic's digital drive has grown its print readership enough to see it make the list for the first time.
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Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.
As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.
Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED
Microsoft’s combined offerings topped Facebook in last month’s website rankings, which are based on a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Unsurprisingly, Google came out on top, while Stuff retained its lead over the Herald further down the list.
Nielsen has confirmed to StopPress that it will no longer be fielding specific enquiries from journalists on the audience metrics of New Zealand television shows. Instead, the research company will provide a weekly top 20 breakdown of programmes for One, TV2, TV3, Four, Prime and Sky in the 5+ and 25-54 demographics. So what does this mean for journalists looking to cover stories about shows outside the top 20?
The All Blacks' impressive 2015 Rugby World Cup final victory 34-17 over close rivals Australia played in the small hours of Sunday morning New Zealand time and while broadcasts on Sky and Prime drew over a million television viewers, the numbers were down on 2011. PLUS: World Rugby's global figures.
Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.
The online numbers—both in terms of usage and revenue—keep going up. But that's being driven by the addition of devices, not the addition of people, says Nielsen's Tony Boyte. And it's important to understand how those people behave and what content they consume.
Despite all the hype, reality food show Masterchef NZ’s first episode of the season has failed to deliver in the ratings department, no doubt another blow to Mediaworks as it struggles to compete with TVNZ which is still dominating with the most-watched shows on television.