articles tagged 'Nielsen'

Nielsen looks to bring digital and TV audiences closer together with new measurement service

  • Advertsing
  • January 19, 2017
  • Erin McKenzie
Nielsen looks to bring digital and TV audiences closer together with new measurement service

Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.

Read more
topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Nielsen closes the door on specific TV ratings enquiries from journalists

  • Media
  • January 18, 2016
  • Damien Venuto
Nielsen closes the door on specific TV ratings enquiries from journalists

Nielsen has confirmed to StopPress that it will no longer be fielding specific enquiries from journalists on the audience metrics of New Zealand television shows. Instead, the research company will provide a weekly top 20 breakdown of programmes for One, TV2, TV3, Four, Prime and Sky in the 5+ and 25-54 demographics. So what does this mean for journalists looking to cover stories about shows outside the top 20?

Read more
voices

A 50-cent mixture of findings from Nielsen

  • Opinion
  • August 7, 2015
  • Nick Butler
A 50-cent mixture of findings from Nielsen

Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.

Read more

Kiwis hooked on shopping in cyberspace

  • July 8, 2015
  • Sarah Dunn
Kiwis hooked on shopping in cyberspace

New Zealand’s ecommerce sector has shot through the roof as punters increasingly open their laptop lids instead of their wallets to purchase new items. Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year.

Read more

Y&R wins Autotrader account, faces big challenge in chasing down Trade Me

  • June 19, 2015
  • StopPress Team
Y&R wins Autotrader account, faces big challenge in chasing down Trade Me

Following a competitive pitch thought to have involved several unknown agencies, the Bauer-owned Autotrader today confirmed that it had selected Y&R as its lead creative agency. And while the brand still enjoys high readership in both the online and print formats, it lags well behind Trade Me, according to Nielsen research.

Read more

Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers

  • Media
  • June 19, 2015
  • Ben Fahy
Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers

Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn't have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic. PLUS: Nielsen's figures on how readership is split across print and online.

Read more

Swipe left: why online dating sites are proving no match for Tinder

  • June 18, 2015
  • Holly Bagge
Swipe left: why online dating sites are proving no match for Tinder

Mobile dating app, Tinder, famous for right vs. left swipes, bad dates, good dates, the odd marriage proposal and sore thumbs has taken the world by storm since it launched three years ago. Data analysis shows former popular US dating sites are on the decline as Tinder’s popularity soars, and it appears we’re seeing a similar trend here in New Zealand.

Read more

Stuff’s audience numbers trump Trade Me’s as it climbs its way up the top website list

  • June 15, 2015
  • Holly Bagge
Stuff’s audience numbers trump Trade Me’s as it climbs its way up the top website list

For the first time Stuff.co.nz has overtaken Trade Me in audience numbers, reaching a new record of 1,849,000 further increasing its audience over rival news sites like NZHerald and Yahoo. The news comes off the back of recent changes in Fairfax’s editorial strategy which has seen roles disestablished and reshuffled as well as a clear overall drive to towards the digital.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit