articles tagged 'Nick Vile'

Year in Review: Nick Vile, Adshel

  • Year in Review
  • January 11, 2018
  • Nick Vile
Year in Review: Nick Vile, Adshel

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Nick Vile, general manager of Adshel New Zealand, has to say.

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Adshel adds 70 screens, completes National Digital Roadside Network expansion

  • Advertising
  • November 22, 2017
  • StopPress Team
Adshel adds 70 screens, completes National Digital Roadside Network expansion

Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.

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Adshel and APN Outdoor introduce new digital sites

  • Advertising
  • May 30, 2017
  • StopPress Team
Adshel and APN Outdoor introduce new digital sites

In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
The Hot List
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
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The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train

  • Media
  • November 18, 2015
  • Ben Fahy
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
iSite's The Victoria

The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

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Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility

  • Media
  • April 29, 2015
  • Ben Fahy
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
Image via screenmediadaily.com

APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

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voices

'Normal' people don't love advertising

  • Advertising
  • July 29, 2014
  • Damien Venuto
'Normal' people don't love advertising

When it comes to media and advertising consumption, the denizens of ad land aren't normal. While the rest of the world does everything it can to avoid pre-rolls and 60-second TV spots—however creative they might be—those employed by the advertising and marketing machine tend to be far more enamoured with promotional messaging. So, in an effort to remind ad people that their undying love for all forms of advertising might not be shared by everyone, Adshel has launched a campaign that encourages ad people to take a quiz to determine how in love they are with advertising.

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BNZ's financially-focused, face-reading Adshel lures the curious

  • Advertising
  • October 21, 2013
  • StopPress Team
BNZ's financially-focused, face-reading Adshel lures the curious

Some saw BNZ's EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there's no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.

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An hour of creativity: DraftFCB take Adshel Creative Challenge title

  • Advertising
  • October 8, 2013
  • StopPress Team
An hour of creativity: DraftFCB take Adshel Creative Challenge title

60 creatives turned up at Generator in Britomart last week to eat, drink, be merry and spend one hour devising an outdoor campaign for Surf Life Saving New Zealand (SLSNZ) as part of the Adshel Creative Challenge. And it was the team from DraftFCB—Kevin Walker, Ant Bell and Adam Taylor, AKA team 'Analy Tigers'—that took the win.

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Colenso's Creative Challenge-winning campaign hits the streets, looks to give surf lifesaving a winter boost

  • Advertising
  • June 21, 2013
  • Ben Fahy
Colenso's Creative Challenge-winning campaign hits the streets, looks to give surf lifesaving a winter boost

In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel's Creative Challenge. Colenso BBDO's Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity's winter campaign.

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From the stage to the streets: Adshel dresses up for WOW

  • Experiential
  • March 19, 2013
  • Ben Fahy
From the stage to the streets: Adshel dresses up for WOW

There's always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there's some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the 'Off the Wall: Wearable Art Up Close' exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.

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Adshel rebrand gives it the squiggles

  • Branding
  • February 27, 2013
  • Ben Fahy
Adshel rebrand gives it the squiggles

Outdoor media is doing it pretty tough at the moment, but Adshel had a stellar 2013, both here and in Australia. And now it's got something else to shout about because, after 15 years of loyal service from the old brand, it has unveiled its new one.

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Indoor outdoor flow: new Adshel study keeps it personal, offers a glimpse into the modern human condition

  • Media
  • July 12, 2012
  • Ben Fahy
Indoor outdoor flow: new Adshel study keeps it personal, offers a glimpse into the modern human condition

In an effort to better understand modern consumers and their media consumption habits, and at the same time facilitate a rethink about outoor media among media agencies, Adshel recently conducted an in-depth study combining quantitative data and ethnographic insights. And, according to marketing manager Emma Barnes, the results of the 'Inside Outdoor Lives' study "really backed up our beliefs and strengthened our case of the benefits of Adshel".

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Adshel mans the local fort with two new senior hires

  • Media
  • April 12, 2012
  • StopPress Team
Adshel mans the local fort with two new senior hires

Adshel recently gave Nick Vile the call-up to run the more localised ship and it's also announced two new additions to the local family, with Jo Caira joining as production manager and Emma Barnes joining as marketing manager.

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Adshel ups the local ante, Vile moves up the chain

  • Media
  • April 3, 2012
  • StopPress Team
Adshel ups the local ante, Vile moves up the chain

2011 was a big year for Adshel, with the Rugby World Cup helping to fill the coffers, the return of the Adshel Rally afer a long hiatus and the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick. And it's keeping the changes coming in 2012, with a restructure of the local office that has seen sales director Nick Vile promoted to the role of general manager for New Zealand.

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The Year in Review: Nick Vile

  • Marketing
  • January 16, 2012
  • StopPress Team
The Year in Review: Nick Vile

2011 was a big year for Adshel, with the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick, the reinstitution of the much-loved Adshel Rally after a six-year hiatus and the added buoyancy—and, in many cases, frustration—brought to the outdoor sector by the RWC. So, take it away national sales director Nick Vile. 

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