Browsing: Nick Baylis

News
From aspirational to confrontational: Green Party brings the issues into the open for election push
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For the past two elections, The Green Party’s messaging has been what national campaign director Ben Youdan calls “aspirational”. That’s worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it’s getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of ‘Love New Zealand’.

News
Post Creative gets rub of the Greens
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After a competitive pitch, Post Creative has been brought on to ‘engineer influence’ for the Green Party’s upcoming election campaign. PLUS: which agencies are working with the other major parties?