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DDB savours summer with dual newspaper ad of the month victories
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DDB has cleaned up the last two Newspaper Ad of the Month awards, with YWCA Auckland’s ‘Demand equal pay ad and Volkswagen’s ‘Beetle to win a Beetle’ taking out the December and January rounds respectively. The Judges for both rounds—Leisa Wall, DraftFCB; Paul Hankinson, Hanko; Lisa Fedyszyn, DDB (who abstained) and Kate Humphries, Media Design School—said VW’s ad “enticed people to make the iconic VW beetle shape with their bodies in order to win a VW, is an inspired way to induce beer gut envy, particularly if those beer guts have just enjoyed a good holiday season.”