Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.
Marketing, advertising & media intelligence
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
Advertising veteran and co-founder of Idealog David MacGregor recently contacted StopPress about his involvement in an exhibition of art by a collection of what he describes as "New Zealand's faded advertising stars". Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
Auckland has become a little more luminescent with Fanta launching an interactive outdoor campaign and NZME unveiling two massive billboards attached to its new building.
MediaWorks’ decision this week to review 3D was, much like in the case of Campbell Live, met with a unanimous groan across the industry, as another sign that journalism isn’t commercially viable. But this isn't entirely true. Current affairs reporting has a future, but the way it's presented might need to change.
In a recent segment, John Oliver aimed his verbal barbs at corporations who attach their commercial Tweets to serious issues. He leads the discussion by referring to US-based DiGiorno Pizza, which used the #WhyIStayed (created to raise awareness of domestic violence) without reading what it was about. The consequential '#WhyIStayed You had pizza' Tweet was met with instant outrage from the online community, and resulted in various reports on mainstream media. But Oliver doesn't restrict his criticism to corporations that make online faux pas. He also condemns those that make seemingly innocuous and thoughtful Tweets, such as those published on the 13th anniversary of the 11 September attacks. In his typically scathing style, Oliver makes the point that corporations should really just "remain respectfully silent".
As this news report shows, being able to read an entire newspaper—aside from 'the pictures, ads or comics'—on a computer was a giant technological leap back in 1981. While this development has certainly been good for the readers, it hasn't been too beneficial for newspapers. And you can see where it started to go wrong. As David Cole from the San Francisco Examiner says in the clip: "This is an experiment ... We're not in it to make money." Some might say the same strategy holds true 34 years later.
The National Business Review is shaking up its online subscription model by offering individual companies and all their staff a flat-rate fee of of $249+GST per quarter to gain access to its online content.
In its first new work since Clemenger BBDO bolstered its social marketing portfolio by winning its creative account late last year, Quitline is launching a major new TV, outdoor and online campaign tonight. Following a three-way pitch, the Wellington agency was appointed to position Quitline as the most ...
Man Day. An earnest epic from British Airways. Nigella's racy culinary double entendres. So many ways to work it. How to travel around the world for $418, adventures in drawing stickmen, a gigapanorama, things Apple is worth more than, and stuff ...
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
As broadcasters around the world increasingly focus on the internet to distribute their news and content, as print media invests in additional video and audio assets to enhance its online offerings, and as previously separate mediums seem to become more and more alike, the quest for media convergence means many of these outlets are being forced to cut each other's lunches and create content that can be used across different platforms. And, despite stellar ratings for its traditional free-to-air news and current affairs shows in recent months, TVNZ is preparing for this new digital frontier with what it says are the biggest changes in 20 years.
Aside from these, this, and this, StopPress loves nothing more than data. And we're particularly fond of hard data. Of course, the brilliant thing about data is that it can be used selectively to show how good you are, and how bad other things, like competitors, are. And there's almost no better example of this than the tit for tatting that is news ratings data in New Zealand.
Charlie Brooker, the world's most cynical, entertaining and curmudgeonly man (and also an inter-racial lookalike of Matrix star Laurence Fishburne), offers this magnificent critique of television news reporting. Facts Appear In Bullet Point Form Unbelievably, this is not a South Park parody. It's an actual campaign ad for US corporate ballbreaker Carly Fiorina, who's running for California Senate next year and was chief exec of Hewlett-Packard for six years. The half man, half sheep, half devil who pops up for a visit (at 2.27 in the video) has been called the single most disturbing second in the internet's history. A promo for The Ad Show on TVNZ7, replete with billowing fabrics, sheet stroking, pool shots, doe eyes and possibly even some Vaseline on the lens.
With the new news year unofficially restarting today and the A-list hosts from both networks back punching the clock, it's the perfect time to delve into the murky depths of 2009's news ratings data.
Tuesday 17 November was the biggest news night of the week, with ONE chalking up 657,720 viewers and 3 News nabbing 350,070. TVNZ continues to dominate (and gloat). Best of the ad bunch: Circulon kitchenware evokes elderly tattoo cringe, a future scourge that should really be investigated by some kind of taskforce.