articles tagged 'News'

Banding together: Newsie gives regional news national reach

  • Media
  • March 21, 2017
  • Erin McKenzie
Banding together: Newsie gives regional news national reach

Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.

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Take a look inside: Vodafone announces news portal to share its stories

  • Media
  • March 10, 2017
  • Erin McKenzie
Take a look inside: Vodafone announces news portal to share its stories

Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.

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Charity art exhibition to celebrate adland's escape artists

  • Not-for-profit
  • August 26, 2016
  • StopPress Team
Charity art exhibition to celebrate adland's escape artists

Advertising veteran and co-founder of Idealog David MacGregor recently contacted StopPress about his involvement in an exhibition of art by a collection of what he describes as "New Zealand's faded advertising stars". Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.

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topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

John Oliver tells corporations to stay off Twitter

  • PopPress
  • October 6, 2014
  • StopPress Team
John Oliver tells corporations to stay off Twitter

In a recent segment, John Oliver aimed his verbal barbs at corporations who attach their commercial Tweets to serious issues. He leads the discussion by referring to US-based DiGiorno Pizza, which used the #WhyIStayed (created to raise awareness of domestic violence) without reading what it was about. The consequential '#WhyIStayed You had pizza' Tweet was met with instant outrage from the online community, and resulted in various reports on mainstream media. But Oliver doesn't restrict his criticism to corporations that make online faux pas. He also condemns those that make seemingly innocuous and thoughtful Tweets, such as those published on the 13th anniversary of the 11 September attacks. In his typically scathing style, Oliver makes the point that corporations should really just "remain respectfully silent".

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The future of news

  • PopPress
  • August 1, 2013
  • StopPress Team
The future of news

As this news report shows, being able to read an entire newspaper—aside from 'the pictures, ads or comics'—on a computer was a giant technological leap back in 1981. While this development has certainly been good for the readers, it hasn't been too beneficial for newspapers. And you can see where it started to go wrong. As David Cole from the San Francisco Examiner says in the clip: "This is an experiment ... We're not in it to make money." Some might say the same strategy holds true 34 years later.

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Meet the 'new you': Quitline calls on Clemenger BBDO

  • Advertising
  • April 10, 2012
  • StopPress Team
Meet the 'new you': Quitline calls on Clemenger BBDO

In its first new work since Clemenger BBDO bolstered its social marketing portfolio by winning its creative account late last year, Quitline is launching a major new TV, outdoor and online campaign tonight. Following a three-way pitch, the Wellington agency was appointed to position Quitline as the most ...

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TVNZ finds its repurpose, embraces journalistic 'Jack of all tradism'

  • Media
  • July 12, 2010
  • Ben Fahy
TVNZ finds its repurpose, embraces journalistic 'Jack of all tradism'

As broadcasters around the world increasingly focus on the internet to distribute their news and content, as print media invests in additional video and audio assets to enhance its online offerings, and as previously separate mediums seem to become more and more alike, the quest for media convergence means many of these outlets are being forced to cut each other's lunches and create content that can be used across different platforms. And, despite stellar ratings for its traditional free-to-air news and current affairs shows in recent months, TVNZ is preparing for this new digital frontier with what it says are the biggest changes in 20 years.

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News Zealand: choose data, stick boot in

  • Media
  • March 15, 2010
  • Ben Fahy
News Zealand: choose data, stick boot in

Aside from these, this, and this, StopPress loves nothing more than data. And we're particularly fond of hard data. Of course, the brilliant thing about data is that it can be used selectively to show how good you are, and how bad other things, like competitors, are. And there's almost no better example of this than the tit for tatting that is news ratings data in New Zealand.

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Me has this generic news report

  • Woop
  • February 4, 2010
  • Ben Fahy

Charlie Brooker, the world's most cynical, entertaining and curmudgeonly man (and also an inter-racial lookalike of Matrix star Laurence Fishburne), offers this magnificent critique of television news reporting. Facts Appear In Bullet Point Form Unbelievably, this is not a South Park parody. It's an actual campaign ad for US corporate ballbreaker Carly Fiorina, who's running for California Senate next year and was chief exec of Hewlett-Packard for six years. The half man, half sheep, half devil who pops up for a visit (at 2.27 in the video) has been called the single most disturbing second in the internet's history. A promo for The Ad Show on TVNZ7, replete with billowing fabrics, sheet stroking, pool shots, doe eyes and possibly even some Vaseline on the lens.

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New year, new ratings, new hosts, new news

  • News
  • January 17, 2010
  • Ben Fahy
New year, new ratings, new hosts, new news

With the new news year unofficially restarting today and the A-list hosts from both networks back punching the clock, it's the perfect time to delve into the murky depths of 2009's news ratings data.

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Ads @ 6: 12 November - 18 November

  • News
  • November 19, 2009
  • StopPress Team
Ads @ 6: 12 November - 18 November

Tuesday 17 November was the biggest news night of the week, with ONE chalking up 657,720 viewers and 3 News nabbing 350,070. TVNZ continues to dominate (and gloat). Best of the ad bunch: Circulon kitchenware evokes elderly tattoo cringe, a future scourge that should really be investigated by some kind of taskforce.

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