articles tagged 'News Works'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Movings / Shakings: 3 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 3, 2016
  • StopPress Team
Movings / Shakings: 3 June

Industry happenings at NZME, Radio New Zealand, Colenso BBDO/Proximity, Principals, Track, Chemistry Interaction, ICG, News Works, The One Show and Orangebox.

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voices

Why marketers need to tap into the huge purchasing power of over-45s

  • Advertising
  • March 17, 2016
  • StopPress Team
Why marketers need to tap into the huge purchasing power of over-45s

Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

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Up Country: The Northern Advocate's Craig Cooper on bucking trends, understanding responsibilities and 'new media' arrogance

  • Up Country, brought to you by News Works
  • November 13, 2015
  • StopPress Team
Up Country: The Northern Advocate's Craig Cooper on bucking trends, understanding responsibilities and 'new media' arrogance

In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate's editor Craig Cooper offers his $0.02.

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Quiz #2: How regional are you?

  • In association with News Works
  • October 27, 2015
  • StopPress Team
Quiz #2: How regional are you?

A few weeks back we ran a 'How regional are you?' quiz in an effort to show that there is a risk those in the marcomms sector can fall into an urban echo chamber (as last year's Nielsen survey showed) and forget about the important role the regions play in the Kiwi economy—and the important role newspapers still play in those regions (who's going to argue with Warren Buffett and WPP's Sir Martin Sorrell?). The average score was 70 percent, but just seven percent of all the respondents got all the questions right, so you've still got some work to do, city slickers. Reckon you can beat that? Then put your regional knowledge to the test and take the second quiz. All those who complete it will go into the draw to win another two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*. PLUS: find out who won the prize from the first round.

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Up Country: the Nelson Mail's Victoria Guild on the allure of local content, the paper's digital audience and Fairfax's newsroom shake-up

  • Up Country, brought to you by News Works
  • October 20, 2015
  • StopPress Team
Up Country: the Nelson Mail's Victoria Guild on the allure of local content, the paper's digital audience and Fairfax's newsroom shake-up
Sourced via Gibbons Construction

In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.

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Up Country: Hawke's Bay Today's Andrew Austin on local pride, beating the internet and the role of branded content

  • Up Country, brought to you by News Works
  • October 9, 2015
  • StopPress Team
Up Country: Hawke's Bay Today's Andrew Austin on local pride, beating the internet and the role of branded content

In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Andrew Austin, editor of Hawke's Bay Today.

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Up Country: the Otago Daily Times' Barry Stewart on the enduring power of local journalism, people power and the joy of Super Rugby victory

  • Up Country, brought to you by News Works
  • October 2, 2015
  • StopPress Team
Up Country: the Otago Daily Times' Barry Stewart on the enduring power of local journalism, people power and the joy of Super Rugby victory

In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. First up, Barry Stewart, the newly appointed editor of the Otago Daily Times.

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Movings/Shakings: 6 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 6, 2015
  • StopPress Team
Movings/Shakings: 6 March

Industry happenings at Clemenger, Y&R NZ, Tourism NZ, News Works, Seven Sharp, 95bFM, 8, NZRetail and eStar.

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