Browsing: News Works

News
Why marketers need to tap into the huge purchasing power of over-45s
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Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

Partner articles
Up Country: The Northern Advocate’s Craig Cooper on bucking trends, understanding responsibilities and ‘new media’ arrogance
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.

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Quiz #2: How regional are you?
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A few weeks back we ran a ‘How regional are you?’ quiz in an effort to show that there is a risk those in the marcomms sector can fall into an urban echo chamber (as last year’s Nielsen survey showed) and forget about the important role the regions play in the Kiwi economy—and the important role newspapers still play in those regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). The average score was 70 percent, but just seven percent of all the respondents got all the questions right, so you’ve still got some work to do, city slickers. Reckon you can beat that? Then put your regional knowledge to the test and take the second quiz below. All those who complete it will go into the draw to win another two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.

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Up Country: the Nelson Mail’s Victoria Guild on the allure of local content, the paper’s digital audience and Fairfax’s newsroom shake-up
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.

Partner articles
Up Country: Hawke’s Bay Today’s Andrew Austin on local pride, beating the internet and the role of branded content
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Andrew Austin, editor of Hawke’s Bay Today.

Partner articles
Up Country: the Otago Daily Times’ Barry Stewart on the enduring power of local journalism, people power and the joy of Super Rugby victory
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In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. First up, Barry Stewart, the newly appointed editor of the Otago Daily Times.

News
Ogilvy & Mather continues its run with Ad of the Month award, News Works brings digital ads into the mix
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Following on from its win of the Agency League, Ogilvy & Mather have taken another Newspaper Ad of the Month award with its WWF Maui’s Dolphin ad, with the judges—Andrew Davidson, Big Communications; Brad Stratton, Barnes, Catmur & Friends; and Phil Hickes, Saatchi & Saatchi—all agreeing it was a “good idea that packed a punch, with art direction that won’t get lost”. Plus: News Works’ announces a few changes.

News
Print readership slide continues, but news brands grow
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Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

News
The Year in Review: Jenny Stiles
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In a time when every media doomsday prophet is speculating on the eventual expiration of print, News Works has continued to push print-based titles and has retained its belief in traditional forms of media. And to applaud the efforts of writers, editors, publishers and designers for their contributions, News Works again organised the Canon Media Awards, New Zealand’s biggest journalism awards. But rather than simply focusing on the newspaper industry, News Works also used 2013 to commend the creativity of ad agencies via the News Works Agency League. Here’s what executive director Jenny Stiles thought of the year.

News
Ogilvy & Mather’s fluent doggish earns plaudits
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Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes them to six points and sees them join DDB at the top of the Agency League table.

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